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Historic Willard Hotel in Washington DC gets a multimedia production facility

PRESS RELEASE — July 30, 2019

Washington DC, USA—Nahigian Strategies (NS), a strategic communications and public relations firm based in Washington, D.C., today announced a unique partnership with Carr Companies, a leading property developer and innovator in the workplace experience, to bring all-new digital, television, radio, and podcast production services to the heart of Washington, D.C.

Between the explosion of video content and the surging popularity of podcasts, the demand from producers, innovative media companies, and individuals for creative content is on the rise. Big Whig Media™ will be an on-the-ground, full-service broadcast production and editing studio in the courtyard of the renowned Willard InterContinental Hotel, steps from the White House and other prominent private and public locations.

“The Willard has long been a centerpiece of Washington, and now it will serve as a centerpiece of conversation and imagination with worldwide reach,” said Oliver Carr, Jr., chairman of Carr Companies. “This exciting new partnership is immeasurably strengthened by Nahigian Strategies’ well-earned reputation for excellence in public relations and innovative communications. As far as I’m concerned, the sky’s the limit for what our dedicated and hardworking teams will produce in this new and exciting space.”

“The changes we’ve seen in the media landscape in terms of content creation and streaming are unprecedented, which is driving up a demand that isn’t being met in the D.C. area,” said Keith Nahigian, president and founder of Nahigian Strategies. “Big Whig Media™ will be the one-stop-shop for organizations wanting to create content.”

Big Whig Media™ will specialize in every facet of modern digital communication, from television and radio, to live podcasts and on-demand web content. The facilities will include:

Powered by the media expertise and experience of Nahigian Strategies, the state-of-the-art facilities of Big Whig Media™ will be equipped with the latest technical capabilities to help clients easily achieve their audio/visual goals all in one place. Partnering with Carr Companies adds a knowledge of the D.C. landscape like no other.

“We couldn’t ask for a better partner than Oliver Carr,” Nahigian added. “When it comes to innovative thinking and trend setting, there is no equal. Whether it be his creation of the flexible work space, or his landmark property developments, including the Metro Center and Metropolitan Square, Oliver Carr’s record speaks for itself.”

“We are looking forward to changing the Washington media landscape together,” added Nahigian. “With Big Whig Media™, the most historic hotel in Washington will be doing the newest things.”

The site is expected to open this Fall, and studio reservations and editing bays are already being reserved for projects. Exciting media partnerships are underway, with plans to host media-focused events after the launch.

For more information, visit

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