Whooshkaa partners with WNYC Studios
PRESS RELEASE — June 1, 2018
WNYC Studios, the leading producer of critically-acclaimed podcasts Radiolab, 2 DopeQueens, The New Yorker Radio Hour and Here’s The Thing with Alec Baldwin is opening toAustralian advertisers, thanks to a deal between the US-based giant and Sydney-basedWhooshkaa.
The WNYC Studios partnership further swells the number of globally-popular audio shows ofevery genre already under the Whooshkaa umbrella.Whooshkaa Founder and CEO Robert Loewenthal said his team was excited to representWNYC Studios in Australia and the Pacific. WNYC Studios is a subsidiary of New York PublicRadio, a leading producer of radio and on-demand content, headquartered in New York City.
“This partnership will allow Australian listeners to hear targeted Australian content in theadvertising space on WNYC Studios podcasts, and allow Australian advertisers to reach evenmore local podcast listeners,” Mr Loewenthal said. “We are proud to add WNYC Studios’ impressive stable of podcasts to Whooshkaa’s growinglist, which includes shows from the Australian Radio Network, Wondery, Sky News, Fox Sport,the Sports Entertainment Network and more.”
WNYC Senior Vice President Hal Trencher said the partnership would see both companiesflourish.“Both WNYC Studios and Whooshkaa share an energetic and dynamic approach to podcastsales, pushing the boundaries of what’s possible in the podcasting industry,” said MrTrencher, Senior Vice President, Sponsorship at New York Public Radio. “We are delighted topartner with them to better serve Australian advertisers and listeners alike.”
WNYC Studios, a podcast creator and curator, reaches more than 7 million unique listenerseach month. As one of the earliest producers to get into the podcasting space, its awardwinningportfolio includes some of the most innovative and influential podcasts in theindustry.
Edison Research and Triton Digital’s Infinite Dial report last month found almost 80 percentof Australians are aware of podcasts and 22 percent of Australians aged 12-54 listen topodcasts monthly. Weekly podcast listeners listen to an average of five shows a week.In the US, Edison Research determined that podcast listeners are loyal, affluent, educatedand more likely to have tertiary degrees and higher than average incomes.
Whooshkaa is an industry leader in digital audio technology and ground-breaking popularcontent, hosting small-scale podcasters to large networks. It delivers best-in-class technologyfor podcasters and radio networks, breaking new ground with content creation, delivery,dynamic ad insertion and text-to-voice technology.
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