Mamamia’s new fashion podcast ‘What Are You Wearing?’ launches with H&M
PRESS RELEASE · Sydney NSW, Australia ·
Mamamia’s latest podcast is LIVE today. What Are You Wearing? is the first fashion show on Mamamia’s network. The prolific podcaster aims to do for women’s fashion needs what it’s done for their beauty needs.
Co-hosted by leading stylist, and activist, Deni Todorović, and Mamamia’s Head of Lifestyle Tamara Davis, the series launch partner is H&M.
Co-host Deni Todorović said: “People are telling Tamara and me that the way fashion is covered needs a makeover; less “farshun” and more real talk that cuts through the noise. We’ll be bringing fashion tips and styling suggestions that work for every listener’s needs. From the jeans they live in to outfits that are a bit more extra, we want to help them feel great about expressing themselves through clothes.”
H&M’s Communications Manager, Lauren Ormaechea said: “We’re excited to be partnering with Mamamia to integrate with such an intimate listening experience for all fashion lovers. Deni and Tamara strike a balance between candid entertainment and helpful information in each episode that’s just what the H&M customer is after. At H&M through our fashion, we aim to inspire everyone to explore their personal style. We believe that quality, sustainable fashion should be accessible to all.”
‘What Are You Wearing?’ is produced by Rose Kerr, and drops weekly on Thursdays. It is supported by a promotional campaign across Mamamia’s site, socials and podcast network. Listen at mamamia.com.au/podcasts, in the Mamamia app or in your podcast app.
Mamamia is Australia’s #1 women’s media brand across articles, podcasts, social media, influencers, eDMs, member panels, LIVE events and online courses. Its stable of over 40 shows makes it the world’s largest women’s podcast network. Mamamia’s founding purpose is to make the world a better place for women and girls.
By: Mamamia Podcasts
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