Westwood One Partners with Megaphone

Press Release · · Updated

New York NY, USA—Megaphone, the leader in podcast hosting and advertising technology, announced today that CUMULUS MEDIA’s Westwood One, the largest audio network in the U.S., will move its Westwood One Podcast Network shows to the Megaphone platform to leverage the most innovative tools in podcasting and podcast monetization today. Westwood One will utilize Megaphone’s hosting, publishing, dynamic ad insertion, campaign management, and analytics tools to deliver targeted ads to its podcast listeners. Westwood One will also have the opportunity to opt into Megaphone Targeted Marketplace (MTM) in the future.

“Westwood One Podcast Network is dedicated to distributing, marketing, and monetizing high-quality original content at scale,” said Suzanne Grimes, EVP Marketing, CUMULUS MEDIA and President, Westwood One. “Megaphone’s highly innovative hosting and distributing technology, as well as their sophisticated audience targeting solution, make them the perfect partner.”

“Westwood One is helping to shape the future of podcasting in America,” said Brendan Monaghan, CEO of Megaphone. “We at Megaphone are honored that our technology will help Westwood One translate the success they’ve had for decades on the radio to the on-demand space. To be able to offer support through our exceptional hosting, distribution, and advertising solutions is thrilling in today’s fast-moving world of podcasting.”

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About Megaphone

Megaphone is a US-based podcast technology company that provides hosting and ad-insertion capabilities for publishers and targeted ad sales for brand partners. The Megaphone platform connects enterprise-level podcasters and media companies with best-in-class tools to publish, monetize, and measure their audio content. Megaphone Targeted Marketplace (MTM) revolutionizes podcast advertising by offering brands unprecedented listener reach, true measurement, efficient execution, and guaranteed brand safety. Megaphone Creative Solutions (MCS) provides end-to-end creative services for advertisers, developing breakthrough audio ads that envelop the user and drive results.

About Westwood One

Westwood One, the national-facing arm of CUMULUS MEDIA, offers iconic, nationally syndicated sports, news and entertainment content to over 250 million monthly listeners across an audio network of nearly 8,000 affiliated broadcast radio stations and media partners. Westwood One is the largest audio network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, and the Academy of Country Music Awards. The rapidly growing Westwood One Podcast Network delivers popular network and industry personalities and programs. Westwood One connects listeners with their passions through programs and platforms that have everyone listening. For more information please visit www.westwoodone.com.

This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.

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