Westwood One Podcast Network and American Public Media Join Forces to Maximize Exposure and Revenue for the Highly Anticipated Second Season of 'In the Dark'
PRESS RELEASE — April 17, 2018 · 2.2 minutes to read
New York NY and St Paul MI, USA—Westwood One, the largest audio network in the U.S., announces a strategic partnership with American Public Media (APM) to increase sales and promotional opportunities manifold for Season Two of In the Dark, the Peabody Award-winning investigative podcast. Season Two explores the case of one man trapped in a terrifying loop within the criminal justice system.
In the Dark’s first season, which has driven nearly 12 million downloads to date, continues to receive downloads more than a year later at roughly 465,000 per month. APM aligns with Westwood One Podcast Network for In the Dark’s second season, with Westwood One providing broadcast radio show promotion and exclusive ad sales representation.
This collaboration is another example of the podcast marketplace maturing with key alliances forming to take podcasting to the next level.
In the summer of 2017, Westwood One Podcast Network and APM began discussions about collaborating on a big project. After careful consideration, APM and Westwood One Podcast Network felt aligning on APM’s podcast series In the Dark, would be the greatest opportunity between the two podcast giants.
“We’re pleased to be working with Westwood One, and were highly attracted to the depth and breadth of their podcast network, the extent of their promotional reach, and their long-term digital vision,” said Tim Roesler, APM Senior Vice President & Chief Business Development Officer. “We are committed to reaching new audiences, and we have confidence in Westwood One’s ability to introduce our work to even more people.”
“We are incredibly impressed with APM’s award-winning and high-quality investigative content, and have no doubt that this collaboration will be a huge success for both companies,” said Suzanne Grimes, EVP Corporate Marketing, Cumulus Media and President, Westwood One. “The Westwood One Podcast Network team cannot wait to expose In the Dark’s second season to new listeners and dedicated fans across our extensive broadcast radio, digital, on demand and social platforms.”
In the Dark’s second season launches on May 1st, with APM Reports journalists examining the case of a man who’s been tried for the same crime six times. It’s a story of questionable evidence and a racial divide. Ultimately, it’s the story of one man’s fight for his life. The Season Two trailer is available on Apple Podcasts now, and listeners can receive these and other important updates by subscribing to the APM Reports email newsletter.
Westwood One Podcast Network has quickly become the destination for talent and advertisers ready for the next level. It is the only platform that provides podcasters and content creators with a full suite of promotion, syndication, and monetization capabilities from America’s largest audio network that reaches more than a quarter of a billion people each week.
Advertisers, creators, and distributors who want to learn more about Westwood One Podcast Network can contact Tim Sabean at email@example.com, visit westwoodonepodcasts.com, and download the Westwood One Podcast app for iOS or Android.
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|In the Dark|
By APM Reports
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