Jovem Pan selects Triton Digital and Omny Studio for podcast distribution and monetization
PRESS RELEASE — September 7, 2018 · 2.9 minutes to read
Rio de Janeiro, Brazil—Triton Digital®, a leading technology provider for the global audio industry, today announced that Jovem Pan, the largest commercial radio station network in Brazil, has selected the world’s most sophisticated podcast management and monetization solution by Triton Digital and Omny Studio to power their podcast strategy.
Through this partnership, Jovem Pan will utilize the enterprise Omny Studio podcast management platform to capture, edit, and distribute podcast content to their online listening audience. In addition, Jovem Pan will use theTriton advertising platform, Tap, to monetize its podcast content by dynamically inserting targeted ads into both live and pre-recorded streams in real-time.
“Through its integration with Omny Studio, Triton Digital is providing us with the world’s most sophisticated advertising technology and enterprise podcast management solution,” said Rodolfo Negrão, Commercial Director at Jovem Pan. “We look forward to the audience growth and increase in revenue that we will undoubtedly see as a result of using this flexible and reliable solution to support our podcasting goals.”
“We are pleased to provide Jovem Pan with the technology they need to create, share, and monetize their podcast content,” said Benjamin Masse, Managing Director, Market Development and Strategy. “With world-class content creation capabilities and a large and highly-engaged audience, Jovem Pan is creating a tremendous opportunity for advertisers across Brazil to reach a unique digital audience in a precise and effective way.”
In addition to Omny Studio and Tap, Jovem Pan will continue to use Triton’s audio streaming network to deliver high quality audio content to their online listening audience, as well as Triton’s programmatic audio marketplace, a2x®, and audio SSP, Yield-Op, to support their streaming audio monetization goals.
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton Digital provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton Digital powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service, that makes it easy for advertisers and brands to determine the best destination and time to reach their target audiences. Through unparalleled integrity, excellence, teamwork, and accountability, Triton Digital remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. For more information, visit www.TritonDigital.com.
About Jovem Pan
Jovem Pan was created in 1942 as Rádio Panamericana de São Paulo and then, after two years, was acquired by Paulo Machado de Carvalho. Since 1952, Jovem Pan was led by Antonio Augusto Amaral de Carvalho, known as Tuta, who started his work as his brother’s secretary. In 1965, Rádio Panamericana de São Paulo became “Jovem Pan” with Tuta as head chief with the mission of raising the radio to a highlighted position in the communication scenario in Brazil. All the developed work resulted in a broadcaster that informs and transforms, and most important that goes beyond the act of communicating. Jovem Pan FM was created in 1976, after that, in 1996, Jovem Pan SAT and in 2007 Jovem Pan’s website was born. In December of 2013 the company went through a process of succession and Antonio Augusto Amaral de Carvalho Filho, Tutinha, assumed the position as president of Jovem Pan Group. Nowadays, Jovem Pan is the biggest commercial radio in Brazil, present in more than 2,000 cities. Thinking about the future of the radio, Jovem Pan was the pioneer in the digital transformation scene, being the first radio station to broadcast its programs via YouTube and Facebook with a tremendous audience. The success of the political coverage in Brazil was so notorious that awarded Jovem Pan with a partnership with Google. Seeking to explore even further its reach within the digital world, Jovem Pan is consistently investing in newer equipment and studios to enhance the quality of its broadcasts.
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