Triton Digital Introduces Shared Listeners Tool within its Omny Studio Podcast Platform

Triton Digital®, the global technology and services leader to the streaming audio and podcast industry, announced today the launch of a new Shared Listeners tool within its podcast platform, Omny Studio.

The tool allows publishers to determine how many listeners (as defined by the IAB’s Listener Metric) are unique to a particular show and/or shared across other programs in their network. This valuable insight helps publishers make more informed decisions around their cross-promotional strategies by allowing them to evaluate, identify, and leverage the shows in their library that are attracting the most new listeners.

“The strongest audio strategies are grounded in data, which is why we are continuously innovating our platform to provide users with cutting-edge insights and analytics,” said Sharon Taylor, Managing Director at Triton Digital, pictured above. “The ability to compare and contrast listeners across two or more programs or networks for the first time will provide our users with invaluable and informative insight to support their programming and promotional strategies.”

To learn more about the Omny Studio platform, contact omnystudio@tritondigital.com.

About Triton Digital

Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. For more information, visit www.TritonDigital.com.