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Cavalry Audio launches hidden treasure hunt in X Marks The Spot podcast, in homage of Forrest Fenn

Cavalry Audio launches hidden treasure hunt in X Marks The Spot podcast, in homage of Forrest Fenn

Press Release · Los Angeles, CA, USA ·

Cavalry Audio, the podcast division of Cavalry Media, has taken the podcast world in a new direction today by announcing it has hidden clues to the whereabouts of a NEW treasure within its podcast X Marks the Spot: The Legend of Forrest Fenn. The podcast, which launched in June 2022, is produced, and distributed by Cavalry Audio, and follows the history and subsequent controversy surrounding Forrest Fenn, a New Mexico art dealer who, in 2010, reportedly buried $2 million in gold somewhere in the Rocky Mountains.

Designed so anyone can play along from the comfort of their own home, this new experiential approach challenges listeners to solve a puzzle buried within its nine episodes to seek out a treasure valued at $50,000. Subscribers of the podcast will be the first to receive new clues and hints on how to solve the puzzle, and the producers encourage players to participate in the message board on the website. Subsequent clues will come in the form of bonus episodes, social media posts, YouTube videos, and even other Cavalry Audio podcasts.

“We wanted to introduce a new genre to podcasting that offered an experience similar to those who were caught up in the hunt Forrest introduced back in 2010,” said Branden Morgan, producer and host of X Marks The Spot. “Since launching the podcast back in June, clues have been hiding in plain sight, and some astute listeners have already noticed something was up.”

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To maintain the integrity and secrecy of the experience, no one at Cavalry Media or Cavalry Audio has any insight into the solution of the treasure hunt. The company engaged an anonymous third party who are experts in creating elaborate puzzles and treasure hunts.

In 2022, two years after Fenn’s passing and the subsequent discovery of the treasure’s location, the story continues to be discussed and dissected by those who were obsessed with it when it was first introduced back in 2010. The hunt enticed hundreds of thousands of searchers from around the world, cost five unfortunate souls their lives, and spawned at least three lawsuits in the wake of the treasure’s discovery. The series contains never-before-heard interviews from people who were close with Fenn, treasure hunters who spent years in the chase, and even a few who claim to know where the treasure chest was buried.

X Marks the Spot: The Legend of Forrest Fenn is written and narrated by Morgan who first found success with the 2021 true crime podcast The Devil Within. The podcast is produced by Morgan along with Jason Seagraves, and is Executive Produced by Dana Brunetti and Keegan Rosenberger. The podcast is the latest in the line of successful releases from Cavalry Audio, including recent releases The Awakened Underground, which charted at #2 on Apple Podcasts under Health & Beauty, The Pink Moon Murders which debut at #12 on Apple Podcasts and The Shadow Girls which debut at #7 in the true crime category.

Other Cavalry Audio podcasts are ART FRAUD, Here’s The Thing with Alec Baldwin, Daddy Issues with Joe Buck & Oliver Hudson, Modasucka with Michael Blackson, Can You Survive This Podcast? with Clint Emerson, Forever Young, Good Risings, and VERDICT, its first scripted podcast. Cavalry Audio podcasts have collectively achieved over 22 million downloads yearly.


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