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New Podcast TRADE SHOW UNIVERSITY hosted by show veteran Jim Cermak

PRESS RELEASE — February 6, 2020

Cleveland OH, USA—Brand new, value-loaded podcast specifically for trade show planners, exhibitors and marketers called TRADE SHOW UNIVERSITY has recently launched. Each episode of Trade Show University is focused on a single topic, with new episodes appearing every Monday. The first episodes have covered important topics like goal setting, training booth staff, creating booth flow, and implementing creativity.

Developed and hosted by trade show veteran Jim Cermak, Trade Show University brings proven information from Jim’s 25+ years in marketing and training, plus his experience planning and exhibiting at 100’s of trade shows. The podcast also features interviews with industry experts to discuss topics geared to help companies really move the needle and get better results.

“I know how much time, money, energy and resources go into planning and exhibiting. In most cases it really doesn’t take any more effort to do the right things and get better results,” claims Jim Cermak. “I started this podcast because I want companies to stop setting for average or below average results. I want companies to win and get excited about trade shows again!”

Trade Show University is geared toward small- to medium-sized businesses in a B2B setting. However businesses of all sizes, including those marketing to consumers can benefit and find value. Jim’s high-energy, value-packed, no-fluff approach is different and makes this podcast a resource professionals will appreciate.

Testimonials have already been coming in. One listener, USA Insulation, saw a 250% increase in the number of leads generated at a show compared to the same show the previous year simply from listening to the podcast. This is rock-solid, proven advice which will be applicable to the vast majority of small to medium-sized businesses.

To listen to podcast episodes, get information and free tools, and to sign up for email updates, go to Trade Show University is also featured on Apple Podcasts, Google Podcasts, Google Play, Stitcher, Spotify and other podcast outlets.

About Trade Show University

Trade Show University is developed and hosted by Jim Cermak. He has over 25 years in Marketing, Consulting and Training, and has planned, worked and attended hundreds of trade shows. The podcast will be focused on helping companies get better results from every show, and ultimately get their “PhD in ROI.” Podcast episodes are about 20 minutes and come out once per week on Monday.

This is a press release which we link to from our daily newsletter about podcasting and on-demand. This is reprinted verbatim; we may rewrite headlines and descriptions. Press releases can be sent to


Trade Show University
By Jim Cermak

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