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Australian Podcast Spend Continues to Grow: Australia's Top 15 Podcast Advertisers for Q3

Press Release · Sydney NSW, Australia · via ARN ·

ARN’s iHeart and Magellan AI have revealed the top 15 brands advertising on Australian podcasts for Q3 2023, with a huge growth in spend year-on-year and Amazon once again topping the list.

Overall, Q3 spending on Australian podcast advertising grew by a massive 88% from this time last year, once again proving the power of podcast advertising as brands continue to increase investment in the medium. The report found that the majority of podcast genres continue to see an uplift in investment, with a marked increase into the biggest categories Kids & Family (up 673%), Science (up 493%), Sports (up 133%) and History (up 122%) year-on-year.

Corey Layton, ARN’s Head of Digital Audio, said: “In the current media landscape, podcasts continue to be Australia’s fastest growing mass media, fostering unparalleled engagement and intimacy between advertisers and audiences. With an 88% surge in Australian podcast advertising spend year-on-year, it highlights the continued proven impact of the medium and a host’s ability to connect and drive action.”

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The report, which uses artificial intelligence to analyse thousands of episodes from 400+ of Australia’s most popular podcasts, determines the top brands advertising in this medium.

The Q3 2023 list of top spenders on Australian podcast advertising features brands from a broad range of categories including online retailers, health and entertainment, with Amazon, BetterHelp and Group the top 3 ad spenders.

Top 15 podcast advertisers in Australia in Q3 2023:

  1. Amazon
  2. BetterHelp
  3. Group
  4. Macquarie Bank
  5. Airbnb
  6. Kimberly-Clark
  7. L’Oreal
  8. Uber
  9. nib Group
  10. Optus
  11. Telstra
  12. Toyota
  13. DoorDash
  14. AAMI
  15. GVC Australia

This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.

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