The Toast and Dear Media ink three-year landmark renewal deal

Dear Media, the multi-platform media company and largest female marketplace in audio, and The Toast today announced a landmark three-year deal that will keep the chart-topping daily podcast, hosted by Claudia and Jackie Oshry, with the network. The agreement grants Dear Media exclusive rights for advertising, promotion, and production, underscoring the continued partnership and reaffirming the show’s status as one of the most coveted titles in the podcast industry.

Since launching in 2018, The Toast has become the leading millennial morning show, consistently outperforming traditional broadcast programs among Gen Z and millennial audiences. With its signature five-day-a-week schedule and mix of humor, relatability, and cultural commentary, the show has cultivated one of the most loyal podcast communities in digital media.

“Claudia and Jackie have built The Toast into a pop culture powerhouse with a loyal and engaged cult following of listeners and viewers” said Michael Bosstick, Founder & CEO of Dear Media. “At Dear Media, we are committed to amplifying visionary creators whose platforms extend far beyond audio, and this renewal reflects that mission as we continue our partnership and support The Toast’s growth across entertainment, live experiences, and more.”

“Partnering with Dear Media has given us the chance to take The Toast further than we ever imagined,” said Claudia and Jackie Oshry. “This show is such a big part of our lives, but it’s also about the incredible community that’s grown around it. We’re excited to keep building on that together.”

Beyond the flagship show, the sisters have expanded their reach with Toast News Network (TNN) which houses a growing slate of hit podcasts, and Spritz Society, their award-winning sparkling cocktail brand that has become a fan favorite across culture and media. They’ve also translated their digital success into sold-out live events, including their NYC residency Girly Swirlies Night Out!, and a merchandise line that continues to sell out release after release.

Recently voted Best Podcast in PEOPLE’s Creators of the Year Readers’ Choice Poll, The Toast continues to dominate as the #1 pop culture podcast and daily show for women. This new agreement highlights Dear Media’s commitment to supporting creators whose platforms extend well beyond audio, reinforcing its role as a home for long-term media brands that shape culture.

The deal was negotiated by Ben Davis at WME and Jessica Marlow at Weintraub Tobin.