The hosts of And That's Why We Drink

Award-Winning Podcast ‘And That’s Why We Drink’ Joins Forces with QCODE

Press Release · Los Angeles, CA, USA · via QCODE ·

Raise a glass to spine-chilling storytelling as And That’s Why We Drink officially partners with QCODE, bringing together two of the podcast industry’s most exciting forces. This partnership, focusing on ad sales and distribution, marks a new chapter for the wildly popular show that blends true crime with the paranormal.

Since its launch in 2017, And That’s Why We Drink has captivated millions with its unique mix of true crime, paranormal tales, and humor. Co-hosts Em Schulz and Christine Schiefer have built a devoted fanbase through their heartfelt camaraderie and ability to connect deeply with listeners. With accolades including multiple Webby Awards, People’s Choice Podcast Awards, and over 200 million listens, the podcast stands as a leader in its genre.

This collaboration comes as the show continues to expand its reach, having recently embarked on their “Pour Decisions Tour” and published their second book, A Haunted Road Atlas: Next Stop. With over 400 episodes, And That’s Why We Drink isn’t just a podcast; it’s a shared experience, one that invites curiosity, thrills, and the joy of storytelling.

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This partnership between And That’s Why We Drink and QCODE promises an exciting future for fans and new listeners alike. With Em and Christine’s passion for storytelling and QCODE’s support, listeners can look forward to even more thrilling content, delivered with the signature humor and heart that have made the show a standout success.

“Joining forces with QCODE feels like the start of an incredible journey. We are excited to connect even more with our listeners and bring in an even broader audience by collaborating with some of the best in the industry. It’s a new chapter for the show, and we can’t wait to see where it takes us!” said co-hosts Em Schulz and Christine Schiefer.

QCODE, known for its high-quality, narrative-driven podcasts, offers the ideal community for And That’s Why We Drink to thrive. “We’re beyond excited to support Em and Christine in reaching even greater heights,” said Steve Wilson, Chief Strategy Officer at QCODE. “Their unique blend of humor, suspense, and storytelling prowess is a perfect fit for QCODE’s mission of pushing the boundaries of audio storytelling. I’ve had the privilege of watching their show captivate audiences from an editorial perspective, and I can’t wait to see how our collaboration will continue to elevate their storytelling in new and exciting ways.”

By joining the QCODE network, And That’s Why We Drink gains access to QCODE’s expertise in ad sales, distribution, and marketing, ensuring the podcast reaches even more fans around the world.

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And That's Why We Drink
Christine Schiefer, Em Schulz
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