Terra Firma Podcast Network signs with Podcast Ad Reps (PAR)

Content Capital and Podcast Ad Reps (PAR) are pleased to announce an exclusive sales representation agreement for the Terra Firma Podcast Network, including faith-based talent label Converge Podcasts.

Acquired by Content Capital in December 2020, Terra Firma is an Austin,Texas-based audio production company with over a dozen podcasts on their roster. One of the studio’s specialities is working with young adult influencers to create hit podcasts like Have You Heard? With Emma Mae Jenkins, Heart of Dating With Kait Warman, and The Tim Hawkins Podcast. Terra Firma publishes and consults on audio content that is streamed nearly three million times monthly.

“Terra Firma is a key addition to our lineup of positive and uplifting content,” says PAR President Rick Selah, “and we’re excited to relieve them of the burden of monetization to allow them to focus on what they do best—create impactful family-safe content.”

“Since 2016 I have been involved in podcasting in a variety of capacities and each year brings massive new opportunity,” says Terra Firma President Casey Helmick. “As the medium gains stronger levels of trust with brand advertisers, there is increasing space for creators who want to develop content that both entertains and uplifts the listener. The Terra Firma team is looking forward to a long relationship with Podcast Ad Reps as we continue to grow brand safe content offerings reaching the ever important 25 to 45- year-old demographic through amplifying the voices of our quickly expanding talent network."

“As Content Capital establishes a larger presence in the podcasting vertical, it’s critical that we build a strong foundation for our advertising sales program,” adds Content Capital CEO Clint Greenleaf. “PAR allows us to jump into the big-leagues with their industry leading model and relationships.”