LeagueFits launches highly-anticipated podcast 'Survival of the Fitted' for fans on June 8
PRESS RELEASE · Los Angeles CA, USA ·
LeagueFits, the world’s go-to Instagram account for NBA/WNBA fashion and culture, is launching a podcast entitled Survival of the Fitted on Tuesday, June 8th on the Tidal League Podcast Network. The podcast is hosted by LeagueFits creative producer Ian Pierno and super intern Joe Williams and is a co-production between SLAM and Tidal League. The show will highlight the collision/intersection of basketball, fashion and culture with guests that include the most fashionable athletes, designers, stylists, and influencers in the game. The premiere episode will feature guest Austin Rivers (6/8), with future episodes already recorded with Ty Young (6/15), Tyrese Haliburton (6/22), Elijah Hughes (6/29), and Michael Carter-Williams (7/6) dropping every Tuesday.
For many players around the league, such as Russell Westbrook, P.J. Tucker, Kyle Kuzma, Kelly Oubre Jr. and Shai Gilgeous-Alexander, arena entry fashion coverage has become a defining piece of their growing marketing profiles. The tunnel is now the runway, with the 60-second walk that players take from the parking lot to the locker room serving as the ultimate stage for self-expression. ‘Survival of the Fitted’ is a natural extension of this scene, offering weekly coverage in a 30-minute podcast format for LeagueFits fans and anyone else who follows fashion around the game.
“We’re living in an era where the noise players make off the court with their fashion can be just as loud as the noise they make on the court — sometimes even louder,” said Adam Figman, Chief Content Officer at SLAM. “You can’t call yourself a fan of NBA/WNBA culture if you don’t follow LeagueFits, and ‘Survival of the Fitted’ is an extension of our brand that fans can listen to every week.”
“We’re excited to partner with LeagueFits and SLAM to provide fans with a unique opportunity to connect directly with their favorite style stars of the NBA and WNBA on a personal level,” said Kurt Benson, CEO of Tidal League. “Fashion is an extension of a player’s game and one of the largest forms of self-expression. ‘Survival of the Fitted’ allows our hosts and guests to explore it all.”
LeagueFits, which launched in April 2018, has quickly grown to over 815k followers across Instagram and Twitter. LeagueFits sits at the intersection of the basketball world and the fashion world and has been covered by and featured in Vogue, Vanity Fair, GQ, ELLE, The Wall Street Journal, ESPN and many other outlets. LeagueFits was named one of the “Best Fashion Instagram Accounts to Follow Right Now” in Dec. 2020 by Footwear News.
By Tidal League | SLAM Media Inc.
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