ARN's iHeartPodcast Network launches Christian O'Connell's Stuff Of Legends podcast
PRESS RELEASE —
Melbourne VIC, Australia—ARN’s iHeartPodcast Network Australia announces the launch of Christian O’Connell’s Stuff Of Legends podcast.
Created and hosted by Christian O’Connell, host of Melbourne’s #1FM Breakfast Show1 on the #1FM station GOLD104.32, Stuff Of Legends features some of the world’s funniest and best storytellers with stories you’ve never heard before.
Celeste Barber, Hamish Blake, Russell Brand, Ricky Gervais, Wil Anderson, and Adam Hills candidly share their three most treasured items with Christian and the stories behind them.
From being bullied, wanting to be Janet Jackson’s backup dancer, feeling embarrassed about being called a celebrity, learning circus tricks at school instead of sport, through to cat disloyalty, nothing is off limits in these intimate and revealing chats.
On the launch of his podcast Christian O’Connell said, “I’ve been thinking about doing something like this for years and the iHeartPodcast Network Australia is the perfect platform to share these stories. I think objects contain so much meaning and that’s what this podcast is really all about. I invited some of the world’s funniest and best story tellers to share three treasured objects from their lives and tell us the stories behind them. Stories they’ve rarely told and ones we’ve never heard before.”
Stuff Of Legends with Christian O’Connell is supported by launch partner Readly – an all you can read digital magazine subscription service that celebrates the art of storytelling – and showcases ARN’s true cross platform offering for brands to connect with audiences across broadcast, podcast, digital and social.
ARN’s Head of Commercial Audio & Podcasts Corey Layton said, “Stuff Of Legends is a fantastic example of the deep connection we all have to storytelling and the enjoyment we get from sharing personal narratives.
“For this launch we developed a true cross audio partnership with Readly that blended the right mix of formats pairing the immersive storytelling of podcasting along with the powerhouse reach of radio – all underpinned with our best in class measurement.
“As a medium, podcasts offer a unique way for audiences to escape, be educated or entertained across a range of genres wherever and whenever they like. ARN’s iHeartPodcast Network offers brands a tailored and comprehensive cross platform offering to reach audiences across broadcast, podcast, digital and social with targeted messaging that connects.”
Of the launch partnership, Linnéa Aguero, Head of Communications and PR at Readly said, “As the curator of nearly five thousand magazines, Readly features world-class storytellers to entertain and engage its readers. This made partnering with Stuff Of Legends with Christian O’Connell, with its authentic and captivating content, a natural alignment for Readly.”
Stuff Of Legends with Christian O’Connell is available now on ARN’s iHeartPodcast Network Australia or wherever you get your podcasts. The show can also be heard Sunday nights on GOLD104.3, WSFM, 97.3FM, Mix102.3 & 96FM.
1: Source: GfK Radio Ratings, Survey #6, 2020, Melb, FM Stations, Mon-Fri 5.30-9am, Share %, People 10+2: Source: GfK Radio Ratings, Survey #6, 2020, Melb, FM Stations, Mon-Sun 5.30-12mn, Share %, People 10+
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|Stuff Of Legends|
By Christian O’Connell & iHeartRadio Australia