Studio71 Podcast Network Launches New Ad Product for Scaled Reach and Enhanced Audience Targeting

Studio71, a global leader in digital media, is introducing awareness driven network-wide buys to its podcast network, empowering advertisers to reach targeted audiences at scale. Already a proven strategy across Studio71’s YouTube and OTT/FAST channels, this expansion allows podcast advertisers to seamlessly and precisely engage key audience segments.

These awareness campaigns mark a shift from the traditional direct response advertisers focused on individual shows, and it opens up a new category of brand partnerships that were under-represented in the podcasting space. By leveraging advanced targeting capabilities across its podcast network, Studio71 allows brands to connect with specific demographics while reaching broader audiences.

For example, Studio71 launched network-wide campaigns focused on key audience demographics across multiple shows, such asBald and The Beautiful with Trixie and Katya, Donut Media’s Past Gas, and Juicy Scoop with Heather McDonald. While the genres of the shows vary, Studio71 was able to target key audience overlaps, which were calibrated in real time during flights, driving meaningful business outcomes for brands.

Studio71’s podcast network experienced remarkable growth in 2024, increasing its listenership on Spotify by 48%. Known for its ability to scale content across audio and video platforms, Studio71 has been successfully selling across both formats. This underscores the company’s ability to provide scalable, high-impact advertising opportunities across a diverse slate of over 100 creator-led shows.

The company has achieved similar success with YouTube direct media buys for its creator network, which includes over 1,800 premium channels and over 14 billion monthly views.

“Audience-level targeting is transforming our advertising strategy, moving beyond per-show campaigns to provide deeper insights and measurable impact across multiple podcasts,” said Matt Crowley, Co-CEO of Studio71. “These awareness campaigns open up a new category of advertising for our podcasts, like Bald and The Beautiful, Past Gas, and Juicy Scoop.”

According to Nielsen’s 2024 Podcast Brand Impact Database, podcast ads boost signficantly brand awareness, with 70% of listeners recalling a brand and 60% researching the product afterward. Studio71’s ad insertion process ensures precise and transparent ad performance metrics, such as confirmed impressions and detailed audience insights. This allows Studio71 to provide advertisers advanced solutions that combine the personal touch of traditional podcast ads with the precision of modern digital marketing.

Currently, Studio71’s network leverages a massive social reach of over 200 million engaged followers across platforms like Spotify, YouTube, Twitter, Instagram, and TikTok. The company provides creators with distribution, podcast advertising management, integrated brand partnerships, and targeted marketing efforts.

About Studio71

Studio71 is a global media company that produces and distributes premium, brand-safe content across all video platforms. The Studio71 content division produces thousands of original videos for Studio71’s owned and operated channels, podcasts, and apps and publishes over 1,800 partnered creator channels that generate over 14 billion monthly views across YouTube, Connected TVs, and social media platforms. The Studio71 sales division connects advertisers with Studio71’s top digital creators for targeted media campaigns and custom-branded content. Studio71 is headquartered in Los Angeles with offices in Berlin, New York, and Toronto.