The Podglomerate and Sounds Profitable to Host Webinar on Strategic Podcast Awards Budgeting
Podcast awards aren’t just about trophies, they’re strategic investments that can transform a show’s trajectory. On December 11 at 1:00 PM ET, Sounds Profitable and The Podglomerate will co-host a free webinar exploring how podcasters can strategically budget for awards submissions in 2026 and maximize their return on investment. The podcast awards industry has been transforming as quickly as the industry itself" says Podglomerate CEO Jeff Umbro. "This webinar will be a helpful way to inform podcasters of how to best stay abreast of which awards are important, realistic, and affordable, and how you can utilize these campaigns across your various podcast initiatives.
“How (and Why) to Budget for Podcast Awards in 2026” will examine the tangible benefits that extend beyond winning, including enhanced visibility, increased credibility, and expanded monetization opportunities. Whether a show becomes a nominee or takes home top honors, awards recognition can attract high-profile guests, generate media coverage, increase the likelihood of podcast app features, and open doors to new collaborative partnerships.
The webinar will cover:
- Strategic budgeting approaches for 2026 awards submissions
- Key awards programs and their success rates for recognition
- How awards alignment can advance overall show and audience goals
- Real-world examples of awards impact on podcast growth
- The live session will conclude with an audience Q&A, giving attendees the opportunity to get their specific questions answered by industry experts.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.