The fwd. network Serves Up Exclusive Audio Advertising Deal for Serena and Venus Williams’ New Podcast, ‘Stockton Street’

The fwd. network announced today it has been chosen as the exclusive audio advertising sales partner for Stockton Street, the newly unveiled podcast from Serena and Venus Williams. As an independent, female-first podcast platform where women lead the conversation, the fwd. network is a natural fit to further amplify the voices of two of the most iconic female athletes in history. Stockton Street publishes biweekly on Wednesdays on X and across podcast platforms on Thursdays.

For brands interested in reaching Serena and Venus Williams’ audience, the fwd. network will connect advertisers with Stockton Street, focusing on alignment and authenticity.

“Teaming up with Serena and Venus Williams on Stockton Street marks a defining moment for the fwd. network. We are seeing a long-overdue shift where women athletes are celebrated not just for their records, but for the cultural and societal impact they’ve made. Serena and Venus are more than champions, they’re icons whose influence extends across generations. This partnership unlocks an unprecedented opportunity for brands to connect with their fans through the intimacy of podcasting,” said Cathy Csukas, CEO & Founder, the fwd. Network.

Serena and Venus get real on Stockton Street, sharing their journey from Compton to global powerhouses. Each episode blends raw reflections on resilience, wellness, and sisterhood with sharp takes on pop culture and breaking barriers.

“We’re so excited to partner with fwd.network. It was important for us to align with a platform that shares our values. We’re committed to amplifying women’s voices, and they understand the power of creating honest, authentic and meaningful conversations - which makes them the perfect partner for Stockton Street,” said Venus Williams.

What sets Serena and Venus apart is not only their dominance on the tennis court, but also their perseverance and authenticity as individuals. They have lived their lives in the spotlight while staying true to their roots, redefining what it means to lead with power, grace, and purpose.

“The fwd. network champions women’s voices, and that’s why this partnership is so important. Stockton Street is about truth, growth, and connection, and working with a female-first platform allows us to amplify our story authentically while inspiring the next generation,” said Serena Williams.

For millions of women and girls worldwide, Venus and Serena represent ambition without limits and the courage to own one’s story. They champion women by using their platforms to uplift female voices, advocate for equality, and create opportunities that empower women across sports, business, and culture. As a platform with a large female audience, the fwd. network uniquely understands their value for brands. In fact, according to research from Sounds Profitable, female audiences have an 85% brand recall rate on podcasts, which significantly outperforms almost every other tested medium.

Stockton Street is produced by Jessica Steindorff and Caroline Currier of Nine Two Six, and Isha Price.

The fwd. network is a division of AdLarge. For inquiries on advertising in Stockton Street please contact sales@adlarge.com.