SpotsNow Launches SuperAgent, an AI Agent That Builds Podcast Campaigns From a Single Conversation

SpotsNow has launched SpotsNow SuperAgent, a free AI agent built specifically for podcast advertising. Anyone can ask it a question in plain language to a co-pilot and get an answer drawn from SpotsNow’s intelligence on 59,000+ actively running shows, including ad-spend history and 100+ data points per show. SuperAgent can also build a full-service campaign plan on its own, ranking the best-performing shows that match a brand.

The launch advances SpotsNow’s core mission: making it easier to book in the channel. SuperAgent is live now and free to use at spotsnow.io.

The Answers Have Always Been Scattered

Knowing who advertises where, what they spend, which reads work, and which inventory is open has meant piecing together spreadsheets, sales decks, and word of mouth. That slows down every buyer testing the channel and every seller trying to find the next advertiser.

“Podcast advertising has always run on information that’s hard to synthesize across so many data points: who’s spending, where, what’s working, what ad load is high and what’s open. SuperAgent is the first of its kind, an agent that actually knows this industry. Ask it anything, or ask it to build the plan for you, and it will put together a full campaign with the best-performing shows for your brand. One chat with SuperAgent can turn into significant ROAS.” - Cam Pritchard, Founder and CEO, SpotsNow

From One Chat to a Full Campaign Plan

Tell SuperAgent about a brand and it does the planning work on its own. It finds the best-performing shows that match the brand’s audience, checks who already advertises on them, and returns a full campaign plan with benchmark pricing and estimated ROAS ranges. What used to take days of research and back-and-forth starts with a single conversation.

One Agent, Four Jobs

• Discover shows. Find the shows whose audiences fit a brand, and see who already advertises on them.
• Analyze spend. See which brands are buying podcast ads, where, and roughly how much, based on tracked advertiser activity.
• Optimize creative. Learn from the reads already running in a category, and what to change in your own.
• Uncover overlooked opportunities. Surface open inventory for buyers and likely advertisers for sellers.

Buyers can ask questions like “Which wellness brands advertise on comedy podcasts?” or “Build me a campaign plan for a skincare brand.” Sellers can ask “Which brands are buying up my shows like mine that I could be contacting?”

Built for Both Sides of the Market

Brands and agencies use SuperAgent to plan and pressure-test a buy. Shows and networks use it to find advertisers and understand their own market. There is no setup, no seat license, and nothing to install.

Availability

SuperAgent is free and available now at spotsnow.io. Teams that want the same intelligence inside Claude or ChatGPT can also add the SpotsNow connector.