SpotsNow launches Premium host read bundles for advertisers to test new audiences

SpotsNow launched curated bundles, a new way for advertisers to buy premium podcast inventory in ready-made sets built around specific audiences. Each bundle is assembled to help advertisers test into audience types they could not easily reach before, and to do it in minutes rather than weeks.

Ready-to-buy sets, built around real audiences

Every bundle comes with a description of why it was built and why it is valuable, so buyers understand the thesis before they commit. Advertisers can see how each show in a bundle is performing, add shows to cart, and move quickly. The result is a simple path from interest to booking, with the right shows in front of the right advertiser.

Browse, select, book

Networks and sellers launch bundles from their SpotsNow dashboard, whether a run-of-network bundle or a category bundle. On the buy side, advertisers choose which shows to run with. There is no need to take every show in a set. Buyers select only the ones that fit, add them to cart, and build from there.

Tell us the audience. We will build the bundle.

For advertisers with a specific audience in mind, SpotsNow is now building custom bundles on request. An advertiser logs in, takes a short advertiser demo, and the team gets a bundle for them. It gives buyers more ways to test, and more room to grow.

The launch caps a year of building. The team has spent 2026 on this, and is now seeing strong advertiser interest as buyers plan campaigns and assemble bundles. More than 600 shows are available to buy through the platform.

You keep the relationship. We just connect you.

For networks, listing is free. Leads go directly to the network’s own sales team. Networks can list shows they are not selling through directly, and SpotsNow plays matchmaker to put that inventory in front of active advertisers. SpotsNow connects the two sides and gets out of the way. Networks can sign up at spotsnow.io.

Free for advertisers. Free to list.

SpotsNow is free for every advertiser to use. The company’s fee is a modest 10 percent built into remnant inventory sold through the marketplace. Advertisers get access to premium shows they can move on fast, without the overhead of arranging placements across many networks one at a time.

“At every company I’ve worked with, one of the biggest challenges has been redeploying media dollars when plans change. Cancellations happen, budgets shift, and teams need quality inventory they can activate quickly. That’s traditionally been difficult with host-read podcast advertising,” said Jess Robine, advisor to SpotsNow. “By bringing premium host-read bundles into the marketplace, SpotsNow gives advertisers the ability to move with much greater speed and precision while preserving the authenticity and performance that make host-read ads so valuable.”

“Advertisers have always wanted more ways to test new audiences without the overhead,” said Cam Pritchard, founder of SpotsNow. “Bundles give them curated, ready-to-buy options they can act on in minutes. More options to test means more room to grow.”