SpotsNow Launches Free Month of Claude and Chat GPT Connector for Podcast Advertising Intelligence

SpotsNow today opened SpotsNow Intelligence to the podcast advertising industry. It is the intelligence core behind the company’s AI operating system, and it turns questions that used to take days into a single sentence.

SpotsNow Intelligence is not just a podcast advertising dataset. 

SpotsNow Intelligence is podcast advertising intelligence you query in plain language. It connects Claude, ChatGPT, or any MCP-compatible assistant to live data on 61,000+ shows, covering sponsors, brand spend, lookalikes, fill rates, and full media plans. These are the shows SpotsNow deems commercially relevant for advertising, which is the catalog that actually matters when you are planning, pricing, or selling a campaign.

Here is what makes it different. It is not only a dataset. It is a dataset that unlocks intelligent automation across the manual, fragmented workflows that have always slowed this business down. After nearly a year of development, buyers and sellers can point that intelligence at the parts of the job that used to eat their day.

Why this changes the landscape

Finding which brands run on a show, surfacing lookalikes, reading fill rates, or assembling a media plan used to mean stitching together scattered sources over hours or days. Now it is one question. Ask “What are the top brands advertising on SmartLess?” and SpotsNow returns the sponsor count, the leaders by placement, and how long each has been running, then offers to pull lookalikes or play the recent host-read ads. The research layer that used to sit between an idea and a pitch is gone.

What you can ask, across multiple areas:

Podcast & Show Insights. Pull sponsors, ad clips, and lookalikes on any show to see if it is actually a fit. “Find lookalike shows for The Daily.”

Industry & Market Trends. Spend and momentum across podcast categories, plus the brands just starting to scale before rates move. “Which categories are growing fastest right now?”

Publisher & Network Tools. For sellers, match an inbound lead to the shows most likely to convert and bring the full context with it. “Given this advertiser, which of my shows give them the best shot at converting?”

Advanced Planning & Strategy. Build full media plans against your own inventory. Assemble a media plan in seconds. “Put me a plan together for YoutubeTV based on their recent buying habits and demographic targets.” 

Beta users also get a free 45 minute consult to get their org “AI ready”. You can book that through this link. 

Ad Buyers get superpowers

“From the buying side, this is powerful,” said Luke Slota of The Outloud Group. “The agents understand the nuance, across all the other workflows in one place is what makes it exciting. SpotsNow’s data has come a long way and is starting to provide faster access to intelligence.”

Ad Sellers get a competitive advantage

Sellers can do far more now. They can look at an inbound lead, quickly identify which shows give it the best shot at converting, and understand the full context behind the recommendation.

“This is something the industry has been waiting on,” said Cam Pritchard, Founder and CEO of SpotsNow. “Better margins. Faster workflows. And more time for the part that actually grows this business, which is building relationships and bringing more advertisers into the space to spend more.”

Free access for Podnews readers (until July 22nd) 

SpotsNow is opening Intelligence for unlimited use, free for the first month, for anyone in podcast advertising who signs up this week. No credit card required. After the first month, the Intelligence plan runs $89/mo per basic seat, and an Unlimited usage at $349/mo per person with discounted pricing for teams. To start, visit spotsnow.io/intelligence.

SpotsNow Intelligence is free for the first month for anyone in podcast advertising. After that, access is $89 per seat, and $349 per seat for unlimited usage with discounted pricing for teams. No credit card is required to start. To request beta access, visit spotsnow.wiki/intelligence.

How to Connect Right Now

In Claude, add SpotsNow as a custom connector. Go to Settings then Connectors and add a custom connector. Set the MCP Server URL to https://backend.spotsnow.io/mcp-pro and Authentication to OAuth. Click Connect, sign in to SpotsNow or create an account, and complete authorization.

In ChatGPT, enable Developer Mode, then add the connector. Go to Settings then Connectors then Advanced and enable Developer Mode, then add a new connector. Set the MCP Server URL to https://backend.spotsnow.io/mcp-pro and Authentication to OAuth. Click Connect, sign in to SpotsNow or create an account, and complete authorization.