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Swedish podcast studio Soundtelling enter investment deal with Co_Made Sthlm in the first Scandinavian collaboration of its kind

PRESS RELEASE — June 11, 2019

As the field of audio and podcast production grows, Soundtelling follows suit. In addition to being the architects behind the highly acclaimed podcast, Showcase Secrets, produced in association with US-podcast network, Radiotopia, Soundtelling has created audio content for a wide variety of clients, ranging from corporations (Sneakersnstuff), to nonprofits (Save the Children), as well as public service media (UR: Swedish Educational Broadcasting Company).

Building upon their legacy as a leading force on the Scandinavian podcast market, Soundtelling is now accepting investment from Co_Made Sthlm, a media company focused on storytellers.

“We’re now the first podcast studio in Scandinavia to attract this kind of investment, and we won’t be the last. In the past year we’ve witnessed how market leaders, such as Spotify and Google, have been investing heavily in the audio and podcast markets. Podcasting is clearly here to stay.” - Martin Johnson, co-founder and executive producer at Soundtelling

With their support, Soundtelling is aiming to take on more key staff and invest strategically in their own scalable, IP driven projects, both within and beyond Scandinavia.

“Swedes have long been early adopters within innovative tech and now podcast. In that spirit, we at Soundtelling look forward to Scandinavia becoming the same bedrock for the podcast industry as it has been for the tech industry.” - Mohamed El Abed, co-founder and executive producer at Soundtelling.

Co_Made Sthlm is a media focused holding company invested in supporting bold content producers and storytellers. They’ve established roots within traditional markets, such as TV and film, as well as AR, VR, and other innovative media platforms.

Their investment in Soundtelling will be their first in the audio market.

The collaboration between Soundtelling and Co_Made Sthlm will empower both companies to strengthen their core business, i.e. the creation of unique, meaningful content, while also creating opportunities for growth beyond audio.

_“Our partnership with CoMade Sthlm enables us to grow our business and reimagine our IP:s in a more scalable way, simultaneously providing us with the resources to expand into film, television, and other media channels internationally.” - Andres Moreno, co-founder and CEO at Soundtelling

About Soundtelling

Soundtelling was founded in 2016 by Martin Johnson (Spår, Showcase Secrets), Mohamed El Abed (Showcase Secrets, Klassresan) and Andres Moreno (Viacom, iTV) with the goal of developing and producing story-driven podcasts and radio productions.

About Co_made Sthlm

Co_made Sthlm is a media holding company that invests in and collaborates with talent and production companies to create great content within TV, film, XR and other

This is a press release which we link to from our daily newsletter about podcasting and on-demand. This is reprinted verbatim; we may rewrite headlines and descriptions. Press releases can be sent to


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