Sounds Great SRL is a new podcast venture with Italy's SG Company and MDE

SG Company Società Benefit S.p.A. (hereinafter the “Company,” “SG Company,” or the “Group”), one of the leading players in Italy in the Entertainment & Communication sector, listed on the Euronext Growth Milan market of Borsa Italiana (ticker: SGC), announces the signing of a binding agreement to establish Sounds Great S.r.l. (hereinafter “Sounds Great”), acquiring a 51% equity stake in the newly formed company.

The proprietary podcast production company will be established tomorrow, October 7, 2025, with the following ownership structure:

• 51% held by SG Company;
• 49% held by MDE S.r.l. (hereinafter “MDE”).

Founded in 2016, MDE is a company specialized in Digital Audio projects, supporting companies in marketing, communication, and training through end-to-end audio strategies. These include goals and audience identification, content production, technology-enabled distribution and promotion, and periodically performance analysis.

Immediately following the establishment, SG Company will enter into (i) an exclusive license agreement with MDE for the use of the “MDE Audio Strategy” brand, with a call option in favor of SG Company, (ii) a license agreement with Davide Schioppa, owner of the “Podcastory” brand, also with a call option in favor of SG Company.

Sounds Great will operate in the digital audio content industry, focusing on the creation, production, distribution, and monetization of original formats (such as podcasts, audiobooks, and similar related multimedia products). The company will also develop innovative solutions to enhance content visibility across digital platforms and manage projects and technologies related to digital audio advertising.

The establishment of Sounds Great marks the launch of a new business line for SG Company in content production and distribution. This complements the Group’s integrated communication services and represents an additional step in the execution of the 2024–2026 Industrial Plan.

SG Company will invest €190,000 in the venture, of which €100,000 will be allocated to intangible assets (brands), with the remainder supporting business development.

The Company and its partners target revenues of approximately €1.2–1.5 million within the first 15 months from October 2025, with an expected EBITDA margin of 20–25%.

The Board of Directors of Sounds Great will comprise SG Company Group CFO Francesco Merone (responsible for AFC), Davide Schioppa, Mirko Lagonegro, and Davide Panza, respectively CEO and CMO, and shareholders of MDE. Mirko Lagonegro will serve as Chairman of the Board, and Davide Panza as CEO. SG Company will provide Sounds Great with its commercial infrastructure (tender office, format division, marketing division, and new business unit), and will also offer administrative services through its subsidiary SG Advisory S.r.l.

Davide Verdesca, CEO & Chairman of SG Company, stated: “The establishment of Sounds Great, alongside key players and entrepreneurs in the Digital Audio sector, enables SG Company to enter a new domain with solid expertise. This domain is defined by emerging frontiers in digital technologies and audio solutions that support and/or enhance corporate communication strategies. Sounds Great will operate directly in the market, offering both production and advisory services, while also working in an integrated and cross-functional manner with the Group’s existing labels active in the communication industry. We are ready to embark on this new and promising venture.”

Davide Panza, founding partner of MDE and CEO of Sounds Great, added: “We welcomed SG Company’s proposal for industrial development rather than a purely financial investment in the still small but highly dynamic Digital Audio sector. I believe that being part of a group with multiple affiliated companies, all operating in the communication field, and a well-established and diversified commercial structure, can significantly boost the various applications we offer. The diverse expertise and assets brought together under Sounds Great provide an ideal foundation to achieve the Group’s strategic objectives.”

This transaction does not constitute a significant transaction under the Euronext Growth Milan Issuers’ Regulation.

The original Italian version of this press release is available on the Company’s website