SoundCloud renews exclusive UK advertising partnership with DAX

London, UK—SoundCloud, the world’s largest open audio platform, today (Wednesday 3rd) announced a new deal broadening its agreement with DAX, the world’s most advanced audio sales platform. DAX will continue to be SoundCloud’s exclusive sales partner in the UK, offering advertisers the ability to reach SoundCloud’s young, highly-engaged and influential audience.

DAX has been working exclusively with SoundCloud in the UK market since 2016 following the launch of SoundCloud’s advertising programme in the UK and Ireland.

“Through DAX, brands in the UK are able to reach SoundCloud’s differentiated audience who are eager to discover what’s next in music is first on SoundCloud” said Michael Weissman, Chief Operating Officer, SoundCloud. “We are excited to continue our relationship with DAX, leaning into their incredible reach and capabilities, as we continue to build out our ad supported service and accelerate growth in the UK -- one of our most important markets.”

Ollie Deane, director of commercial digital at Global, said: “Our ambition with SoundCloud is to give advertisers opportunities to align their brand with popular and emerging music loved by millions of listeners on SoundCloud. DAX continues to grow at a phenomenal rate and programmatic advertising is becoming the preferred choice by many advertisers and producers. With a huge music streaming catalogue available on SoundCloud, this renewed partnership enables advertisers to reach new audiences at scale and drive brand awareness.”

Advertisers in the UK can access SoundCloud’s inventory programmatically and direct through DAX. Created by Media & Entertainment group, Global, DAX is the world’s most advanced audio sales platform, with sophisticated capabilities, which allow advertisers to measure the performance of their digital audio ad campaigns.

Technology from DAX enables brands to create personalised and dynamic audio campaigns which can target SoundCloud’s audience based on a variety of factors such as age, gender, location, preferred listening genre and device type – including voice activated devices.