SoundCast partners with StackAdapt to bring its audio inventory to more buyers worldwide

SoundCast has signed a technology partnership with StackAdapt, the AI advertising and orchestration platform. Advertisers and agencies on StackAdapt can now buy SoundCast’s entire audio offering programmatically, directly from the platform.

Every format, every way to buy.

Podcasts, live streams and digital radio are all available, through open RTB or negotiated deals. Buyers also get access to two fast-growing formats: in-store audio, which reaches shoppers right at the point of purchase, and in-game audio, which reaches highly engaged players mid-session. From the couch to the checkout to the controller, brands can now reach listeners whereverthey are.

150+ leading publishers, spanning premium, local and specialist inventory.

Buyers can tap into +150 audio publishers, from major media groups and radio networks to podcast studios, including Radio Classique (Ketil Media), Le Figaro, Madame Figaro and CCM Benchmark (Media Figaro), Ouest France and La Provence (366), podK and Radio Meuh (Lagardère), PodSpace, Acast, Radio Format, AudioBoom, and many others.

Built for global reach.

With the integration now live globally through StackAdapt, SoundCast inventory is now available to a broad base of European and international buyers, opening new demand for its publisher partners.

Patrice Sguerzi, co-founder and CEO of SoundCast: “Our role is simple: to give publishers and their sales houses access to every revenue stream. With StackAdapt, they gain a technology partner with true international reach, and our shared clients get the power of programmatic in premium, brand-safe environments, with full transparency.”

Ed Mullins, Senior Director, Inventory Development, EMEA, StackAdapt: “Audio connects brands with audiences across different moments of their day. As we expand the inventory available through SoundCast, the latest audio enhancements to the StackAdapt platform give advertisers greater control and transparency over where their campaigns run, making it easier to plan, activate and measure audio as part of a broader media strategy.”