Subscribe by email, free
Your daily briefing for podcasting and on-demand

Melbourne podcast agency BE Media Production announces stunning rebrand to SoundCartel

PRESS RELEASE — May 6, 2020

Melbourne VIC, Australia—One of Australia’s leading audio content and podcast agencies takes its place in a golden age of audio.

BE Media Production, one of Australia’s longest running audio content and podcast agencies, announces a complete brand overhaul, unveiling its new name, SoundCartel, a new logo, website and a fresh new look and feel. The striking changes driven largely by increased growth and opportunities in a new era of audio.

A remarkable outward change perhaps, but the fundamentals of the agency remain the same. From the in-house studio, (recording remotely during COVID-19 restrictions), SoundCartel will continue to produce quality podcasts for brands of all sizes, with its highly experienced and growing team.

“We’ve always been a leader in this space, but we’ve done so quietly and without fuss,” said Managing Director, Nick Schildberger. “The new brand identity is a commitment to our current and future clients of the passion and professionalism we bring to producing the finest audio content.”

The name SoundCartel reflects an edgy, exciting journey ahead for the business but it’s also a commentary on the close-knit team.

“We’re a ‘cartel’ of audio experts - writers, journos, top-notch technical experts and highly experienced audio strategists,” Schildberger said. “We’re a very close team and our way, always, is to work collaboratively with clients too. For the duration of the project they become part of our cartel.”

But why during a pandemic would the business even attempt a rebrand? “These are absolutely strange times,” acknowledged Schildberger. “We’ve spoken about the positives of continuing to market through a crisis, so in many ways we’re practising what we preach.

We also see this as a time to help businesses maintain or even grow their own brand voice through podcasting, a rapidly growing and cost effective medium.”

SoundCartel isn’t stopping here though. On Monday May 18, the agency will launch a new podcast called Business Essentials Daily. But more on that to come soon.

“Yes, our daily podcast launches soon too,” laughs Nick. “The team definitely hasn’t been bored during lockdown.”

To find out more go to and follow the agency @soundcartelau on Instagram, Facebook and Twitter.


History of SoundCartel

In 1984, before podcasts were cool, journalist and broadcaster Michael Schildberger launched Business Essentials®, a monthly subscription audio program for busy business people. Today it remains the world’s longest-running monthly audio business magazine, available on the Business Essentials® app.

For more than three decades, Business Essentials Media Production (BE Media Production), now SoundCartel, has produced hundreds of audio programs and podcasts for some of Australia’s leading brands.

Today SoundCartel is a premier producer of high-quality branded podcasts. With its team of experienced producers, journalists and technical experts and a state-of-the-art recording studio in Melbourne, SoundCartel offers the very best in podcast production.

This is a press release which we link to from our daily newsletter about podcasting and on-demand. This is reprinted verbatim; we may rewrite headlines and descriptions. Press releases can be sent to

Get a global view on podcasting and on-demand with our daily news briefing

Subscribe to our daily newsletter by email, free