SoundBridge Media launches to bridge the commercial gap for independent podcast production companies

Howard Bareham and David Cooper, who have held senior commercial roles at Mindshare, GroupM, Wireless Group, Spotify and Global, have launched SoundBridge Media, a specialist commercial representation business for independent podcast production companies.

Independent podcast production companies often face a limited choice when it comes to commercial representation. Many join larger sales houses, where the commercial focus tends to be on the biggest shows. This can leave them commercially underserved despite building highly engaged and valuable audiences.

Having recognised this gap in the market, Bareham and Cooper launched SoundBridge Media to provide dedicated commercial representation for independent producers. Combining media agency and sales expertise, SoundBridge takes a tailored, show-by-show approach, connecting brands and agencies with the right podcast partnerships.

Biscuit Jim is among SoundBridge Media’s founding clients. Its portfolio includes Kate Thornton’s White Wine Question Time.

Howard Bareham, Co-Founder of SoundBridge Media, said: “It became clear to us that many independent podcast production companies had built successful shows and loyal audiences but were still looking for a commercial partner that would proactively champion their podcasts. That’s why we created SoundBridge.”

David Cooper, Co-Founder of SoundBridge Media, added: “Our experience spans both media agencies and commercial sales, giving us an understanding of what brands are looking for and how successful podcast partnerships are built. Our role is to connect the right podcasts with the right advertisers and build long-term commercial relationships.”