SmashCast Media teams up with Backyard Ventures
SmashCast Media has partnered with Backyard Ventures, which will serve as the exclusive advertising representative across the network’s podcasts, YouTube channels, and social platforms.
SmashCast Media is a premium combat sports podcast network built around elite fight analysis, betting insights, fighter culture, and the business of combat sports. The network brings together some of the most recognizable voices in MMA, UFC, boxing, wrestling, and sports betting under one unified umbrella, with weekly programming designed for highly engaged combat sports audiences.
The network’s flagship program, Undefeated & Undisputed, hosted by Ian Parker and Chael Sonnen, delivers expert-level analysis, commentary, and insider perspectives on the biggest stories in combat sports. Combining Parker’s betting expertise with Sonnen’s industry experience, the show offers fans a unique look at the athletes, events, and conversations shaping the world of combat sports.
As SmashCast Media continues to expand, the network plans to grow its programming slate with additional talent, shows, and creator-led content spanning the broader combat sports ecosystem.
“SmashCast Media brings together some of the most respected voices in combat sports, creating a premium platform for both fans and brand partners,” said Matt Cisneros. “Built on a strong foundation of fight analysis, sports betting, and creator-driven content, the network is uniquely positioned for growth, and we’re excited to help brands connect with this passionate audience.”
“Backyard Ventures is a proven force multiplier. They bring the industry expertise, credibility, market intelligence, and—most importantly—the strategic sensibility to represent SmashCast Media in a way that opens the right doors without compromising what we’ve built or who we are,” said Kham Lam, SmashCast Media. “We’re confident this partnership will accelerate our growth and create meaningful opportunities for both our talent and brand partners.”
The partnership will include advertising opportunities across Undefeated & Undisputed, as well as future programming developed under the broader SmashCast Media brand.
For inquiries, please reach out to smashcast@wearebv.com.
About Backyard Ventures
Backyard Ventures cultivates meaningful connections between creators and their communities, representing a diverse portfolio of established and emerging talent spanning influential podcasts, beloved YouTube channels, and engaged email newsletters. Their client roster includes notable names like The Art of Manliness, Ryan Holiday's Daily Stoic and Daily Dad, and Josh Radnor's How We Made Your Mother. By leveraging an extensive network and platform expertise, Backyard Ventures focuses on strategic partnerships, brand development, and exclusive partnerships, building strong digital businesses with creators by expanding their reach and deepening audience engagement.www.wearebv.com
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