CAKE MEDIA Signs Exclusive Deal with True-Crime Podcast Sistas Who Kill

Wildly popular true-crime podcast Sistas Who Kill has signed a deal for exclusive selling rights with CAKE MEDIA, the New York-based podcast network and production studio. Hosted by best friends MaRah and Taz, Sistas Who Kill explores stories about Black women convicted of murder and how their journeys through the criminal justice system differ from those of white women defendants. Featured in Vogue (“50 Best True-Crime Podcasts to Listen to Now”), Cosmopolitan (“The 45 Best True-Crime Podcasts of 2024 Are Full of Murder, Scams, and Mayhem”), and Forbes (“25 Top True Crime Podcasts to Binge”), Sistas Who Kill has developed a massive and loyal listenership, garnering over 1 million downloads each month.

The series is the latest addition to CAKE MEDIA’s roster, which includes podcasts like Fluently Forward, which explores celebrity blind items and media theory; personal development and manifestation series Habits of a Goddess; and original true-crime series HOAX: The Sherri Papini Story, which will be featured in an upcoming Investigation Discovery/Max docu-series. In addition to developing and producing original series, CAKE helps podcast creators monetize their audio content via ad sales and brand partnerships. From 2023-2024, CAKE saw over 300% revenue growth as their industry coverage expands.

“CAKE MEDIA is thrilled to welcome Sistas Who Kill to our network. It’s exciting to watch their audience grow month over month, which is rare. Sistas Who Kill is one of the most successful shows I’ve worked with in terms of brand renewals and we are excited to have their show sold out every month so far,” said Jessica Devine, CAKE MEDIA’s founder and CEO.

“We are beyond excited to announce our exclusive partnership with CAKE MEDIA!” Sistas Who Kill creators and co-hosts MaRah and Taz said. “From the very first meeting with Jessica and her powerhouse team, we knew they had the bold, visionary spirit that perfectly aligned with the unapologetic energy of Sistas Who Kill. From day one, SWK has defied traditional podcast norms, carving out our own lane in an industry that wasn’t built with us in mind. We needed a team that not only understood the podcasting landscape–but was also fearless enough to shake things up with us.”

Previous episodes have told the stories of Sharron “Nikki” Redmond, a former Miss Savannah accused of killing her boyfriend; Ashley Coleman (AKA Mamme Kash), an aspiring rapper who, alongside her boyfriend, was accused of murder in what was described as a “Bonnie and Clyde”-style incident; and Cheetara Goldsmith, accused of killing a young mother.

Sistas Who Kill is available for streaming and download on all major podcast platforms as well as on YouTube.