Red Seat Ventures Announces Exclusive Partnership with Homecoming Golf
Red Seat Ventures (RSV), a Fox Corporation (Nasdaq: FOXA, FOX) creator-led media company, today announced an exclusive partnership with Homecoming Golf, the groundbreaking golf media company that merges authentic storytelling with an elite community of athletes, entertainers, creators and business leaders. Red Seat Ventures will hold exclusive audio and video rights for Homecoming Golf’s tentpole properties, including Drink Cart Scramble and Marquee Match Series, and will support the brand’s programming across YouTube and other third-party platforms.
The partnership will launch with Drink Cart Scramble, a comedic video series in which lifelong friends Paul Rivera, Justin Leonard and Oronde Garrett link up to talk golf, sports, culture and whatever the week throws at them. Rivera is an Emmy Award-winning show creator, co-founder and co-host, Leonard is a well-known and respected co-founder and sports marketing executive and Garrett is an A-list talent manager representing a roster of high-profile names across film and television. The Drink Cart crew takes their banter onto the course for high-stakes, marquee scramble matches against some of the biggest names across sports, entertainment and digital culture, featuring members from Homecoming Golf Club and building on the franchise’s mix of competition, personality and community. The first match premieres November 24 on YouTube and will feature LeBron James with an evolving lineup of top-tier guests to follow.
“Golf is one of the most culturally relevant spaces in sports right now, and Homecoming Golf is right at the center of it,” said Chris Balfe, CEO of Red Seat Ventures. “Our job is to give creators the distribution, ad sales and business infrastructure to turn a great show into a lasting media company. We’re excited to be bringing new talent into our sports vertical as we continue adding genres to the portfolio, and _Drink Cart Scrambl_e is exactly the kind of premium, personality-driven programming we can scale.”
Homecoming Golf was created to bring fans closer to the people, personalities and conversations shaping golf today. Combining original programming, a physical gathering place, live events and merchandise, the brand builds a connected community around the culture and experiences of modern golf — making the sport feel more current and accessible to a broader audience.
“We built Homecoming Golf to show the side of the game people actually talk about — the personalities, the stories and the fun of being out there,” said Paul Rivera, Founder and CEO of Homecoming Golf. “Partnering with Red Seat Ventures gives us the distribution, advertising and production muscle to grow Drink Cart Scramble into a real franchise and bring it to a far bigger audience without changing what makes it work.”
The partnership expands Red Seat Ventures’ growing portfolio across sports, entertainment and creator-led media. RSV represents more than 40 premium creators spanning true crime, comedy, news, sports and entertainment, with a combined audience of tens of millions of monthly consumers across audio and video. Homecoming Golf joins a sports slate that RSV continues to build out as fan demand for creator-led sports programming accelerates, and follows recent partnerships with Caleb Hammer’s Financial Audit and Charlie Sheen’s Mostly Sheenius.
About Red Seat Ventures
Red Seat Ventures partners with top creators, brands, and media companies to develop unique, impactful digital properties. We offer our client-partners an unparalleled combination of investment capital, growth strategy, monetization and skilled management, all of which enable the rapid launch of new shows and businesses. As part of Fox Corporation, RSV is committed to fostering innovative content that resonates with audiences worldwide.
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