Red Seat Ventures Announces Exclusive Partnership with Caleb Hammer’s Financial Audit
Red Seat Ventures (RSV), a Fox Corporation (Nasdaq: FOXA, FOX) creator-led media company, today announced an exclusive partnership with Caleb Hammer and his hit financial education podcast, Financial Audit.
Under the agreement, Red Seat Ventures will serve as the exclusive audio and video ad sales partner for Financial Audit and distribute the show across Tubi as well as YouTube, Apple Podcasts, Spotify and other third party platforms.
Hosted by Caleb Hammer, Financial Audit puts real people in the hot seat for candid conversations about their finances, from debt and budgeting to spending habits and long-term goals. With his direct, accessible approach, Hammer combines accountability, humor and practical guidance to help viewers better understand their money and take meaningful steps toward financial stability.
“Caleb has built an extraordinary connection with his audience by tackling a subject that can feel intimidating with honesty, humor and genuine purpose,” said Chris Balfe, CEO of Red Seat Ventures. “Financial Audit is more than a show—it is a trusted, highly engaging franchise that gives people practical tools to improve their lives. We are thrilled to partner with Caleb and his team as they expand the brand and reach even more people.”
Hammer has built a community of more than 3 million YouTube subscribers, with Financial Audit becoming a destination for viewers looking for unfiltered conversations and actionable personal-finance advice. Drawing from his own experience overcoming debt, Hammer has filmed more than 500 episodes and created a fast-growing media brand that also includes educational resources, a newsletter and membership offerings.
“RSV understands what we are building with Financial Audit: content that is entertaining and most importantly, actually helps people take control of their lives,” said Caleb Hammer. “I’m excited to work with the RSV team to grow the show and keep making financial education feel relatable and impossible to ignore.”
Red Seat Ventures represents more than 40 premium creators spanning true crime, comedy, news, sports and entertainment, with a combined audience of tens of millions of monthly consumers across audio and video. RSV’s partnership with Hammer marks another milestone in the company’s continued expansion of creator-first technology and monetization capabilities. It follows recent announcements with Supercast and Kill Tony+, the announcement of Charlie Sheen’s Mostly Sheenius podcast and support for Apple HLS, all designed to help creators safely unlock more inventory across direct and programmatic channels.
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About Red Seat Ventures
Red Seat Ventures partners with top creators, brands, and media companies to develop unique, impactful digital properties. We offer our client-partners an unparalleled combination of investment capital, growth strategy, monetization and skilled management, all of which enable the rapid launch of new shows and businesses. As part of Fox Corporation, RSV is committed to fostering innovative content that resonates with audiences worldwide.
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