RSS.com Brings HLS Video Podcasting to Apple Podcasts

RSS.com today launched Max, a plan that publishes video episodes to Apple Podcasts as HLS, Apple’s adaptive streaming format, which adjusts quality to each listener’s connection. Video ads run automatically, and creators receive 70% of the revenue after activating RSS.com’s PAID (Programmatic Ads Inserted Dynamically).

“Video podcasting has mostly meant more work for the same money. We wanted it to mean more money. On Max, ads run on video episodes from the first episode published. Creators keep 70% of the revenue, and there is no audience threshold to clear before any of it starts. Getting video onto Apple Podcasts is becoming common. Helping creators earn from it is not. For YouTube creators whose format already works as a podcast, that makes Apple Podcasts a new audience and a new revenue line at the same time”, said Ben Richardson, co-founder of RSS.com.

One upload, more ways to experience an episode

Creators upload one video to RSS.com for HLS delivery to Apple Podcasts, where listeners can switch seamlessly between audio and video. The same upload publishes to YouTube, with no second file to send. Everywhere else, the episode keeps playing as audio in every listening app that does not yet support video, and existing followers and download history remain intact.

An easier way to earn from video

RSS.com’s PAID ads run automatically on Apple Podcasts video episodes from the first one published, and creators activate PAID in a few minutes to start receiving 70% of the revenue from that point forward. There is no download or follower threshold.

For comparison, a YouTube channel must reach 1,000 subscribers and either 4,000 valid public watch hours in the previous 12 months or 10 million valid public Shorts views in 90 days before it can share in ad revenue.

The Max plan includes unlimited video and audio podcasts and is available now alongside RSS.com’s Free, Plus and Pro plans. To compare plans and learn more, visit https://rss.com/pricing/.