The Rock Fight and Raccoon Media Group join forces to Fuel Its Next Chapter

The Rock Fight Podcast, the outdoor industry’s favorite source for irreverent takes on the latest news and trends, is entering its next chapter with a new strategic partner. UK-based Raccoon Media Group has made a majority investment in the podcast, bringing new resources, opportunities, and a shared appetite for shaking things up in the outdoor industry.

Hosted by longtime outdoor industry veteran Colin True, The Rock Fight podcast has become a beloved and unmistakable voice in the outdoor community. Bringing a punk rock attitude, a healthy disregard for convention, and a willingness to ask the hard questions, Colin has built a loyal following through honest, humorous, and often unapologetic conversations about the business and culture of the outdoor industry. While Raccoon may be taking a majority stake in the podcast, Colin will retain full editorial control of the podcast, ensuring its independent voice and willingness to challenge the industry remain unchanged.

“I’m incredibly excited about what this partnership means for the future of The Rock Fight,” said Host Colin True. “Raccoon believes in what we’ve been building, and more importantly, wants to help us make the pod bigger, louder, and louder without changing what makes this show special.”

Raccoon Media Group sees something familiar in that approach. Led by Group CEO Mike Seaman, the rapidly growing global events and media company has become an increasingly influential player in the outdoor industry, including its recent joint venture of ISPO, the world’s biggest sports and outdoor trade show. With 12 event launches in just the last six months and a mission centered on supporting outdoor brands and bringing the industry together, Raccoon shares The Rock Fight’s appetite for challenging convention.

“The outdoor industry needs more voices like Colin’s. People who aren’t afraid to ask difficult questions, challenge the status quo, and have a bit of fun along the way. We’ve always believed in doing things differently at Raccoon, so The Rock Fight feels like a natural fit for us. We’re not here to tell Colin what to say. Quite the opposite. We want to give him the resources to take what he’s built to the next level, reach more people and make even more noise. And if he wants to throw a few rocks at us along the way, that’s absolutely fine too!” said Mike Seaman, Group CEO of Raccoon Media Group.

The investment will provide The Rock Fight with additional resources to expand its reach, explore new ideas, and bring the show to audiences in new ways. Among the possibilities on the table is Rock Fight Live, a live show tour that would take Colin and the podcast on the road to some of the outdoor industry’s biggest events.