iVoox revolutionizes its podcast monetization program
Leading Spanish-language audio platform iVoox, is working on new initiatives to complete its publishing, distribution and monetization ecosystem for podcasters.
Unlike other options, this ecosystem is supported by the largest community of listeners in Spanish, with more than 5 million unique users per month in its popular app. This allows the creator from a single point to grow the audience of his podcast and build a community around it, and lay the foundations to monetize it. This model allows a double monetization strategy, where you can generate incomes with the direct support of your listeners and also with the realization of advertising campaigns.
The direct support of the iVoox audience
Was pioneered more than 4 years ago in integrating a model of recurring economic support from the audience into a podcast app, in exchange for exclusive episodes and other rewards. At this time there are many podcasts that already successfully monetize using this model, and have gained enough support to live from their passion. “We are firmly convinced that for a creator to sustain his career with the financial support of his audience, he needs a minimum of 1,000 true fans, as Wired magazine founder Kevin Kelly points out, and we want podcasters to be able to get that number,” says the founder of the company Juan Ignacio Solera.
In order to make it easier for creators to reach this goal sooner, iVoox works to create private feeds and integrations with other podcachers that allow audiences to enjoy all their unique episodes from any podcast listening application.
In addition, the platform will expand its current range of rewards for listeners who support the podcast with three distinct models: one based on exclusive content, another that revolves around the form of access to it, and another designed for fiction or serial podcasts.
The growing interest of brands in the podcast
The podcast is booming and brands know it, which is why iVoox wants to channel this potential to both advertisers and creators. Thus, it will offer brands the best catalog of podcasts in Spanish where they can carry out campaigns with greater engagement and segmentation, and in turn will make it possible to obtain greater revenue for podcaster.
To this end, the company will offer a new advertising delivery model for the podcaster based on listens generated on both iVoox and other platforms, through the dynamic insertion of audio advertising in their episodes.
With this same objective, iVoox is also working on the evolution of iVoox for Brands, its advertising marketplace to which it will soon add new features and systems that will streamline the management of campaigns for the podcaster and the advertiser. In this sense, they will offer personalized creator landings, which will improve the reception of new advertising proposals.
iVoox Live, Live Podcasts
As a driver of growth and monetization in the podcast world, the platform works on the organization of live podcasts as part of its commercial representation that it offers to its network of creators; from the contracting of the room, the management of the event and its promotion, to the sale of tickets. It is a format that is gaining strength in the wake of the pandemic, and now presents itself both as an additional direct monetization channel for its creators, as well as a tool to strengthen the link with its fan base.
The first two events will take place on June 18 and July 9 with the live performances of two of its most popular mystery originals, such as Caverna de Ánimas and La Posada del Cuervo.
The wager on the model of mixed funding of the audience and brands
Thus, iVoox’s strategy is to become the best ally for both large creators, networks and media, as well as for those independent podcasters to revolutionize the universe of podcasting. In addition, for independent creators who show great potential for the quality of their content and a high engagement with the audience, the platform will offer a scholarship program where it anticipates some of the support before they achieve them organically. With this, they can earn revenue from the zero minute.
In this way, iVoox is committed to a mixed model of free access with direct support for creators and advertising, and offers them a complete solution that does not force them to close their content on a platform subscription, without compromising their potential audience and community.
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