Red Seat Ventures Acquires Leading Podcast Subscription Platform Supercast
Red Seat Ventures, a division of Fox Corporation’s (Nasdaq: FOXA, FOX) Tubi Media Group, today announced that it has acquired Supercast, a leading subscription platform for podcast creators. The acquisition expands Red Seat Ventures’ creator-focused digital services portfolio, giving creators a single partner for advertising and subscription monetization and unifying the two primary revenue streams for podcast businesses. Supercast will continue to operate autonomously under Founder and Chief Executive Officer Jason Sew Hoy.
Founded in 2019, Supercast supports creators across the podcasting ecosystem from independent shows to podcast networks, including some of the most recognizable voices in the medium. The platform provides subscription tools that enable podcast creators to generate durable, creator-owned revenue through exclusive audio and video content and member communities. Supercast’s top 10 podcasters gross more than $26 million per year in subscription revenue.
“From the very first conversation with Chris Balfe at Red Seat Ventures and Paul Cheesbrough at Tubi Media Group, it was clear that we shared the same worldview: that creators can own their audience, control their brand and build significant, sustainable media businesses on their own terms,” said Jason Sew Hoy, Supercast Founder and CEO. “We’re excited to accelerate investment in the Supercast platform and bring even more opportunities to our creators and partners by leveraging the power of Red Seat Ventures, Tubi Media Group and FOX.”
“Jason and his team share our mission of empowering influential voices by offering meaningful opportunities to monetize their content and expand audience reach,” said Chris Balfe, Founder and CEO of Red Seat Ventures. “The rapid growth of direct-to-fan subscriptions has proven the value of recurring creator revenue, and this acquisition accelerates our strategy to provide a one-stop shop that helps creators grow their audience and monetize across channels.”
The acquisition is the latest addition to Red Seat Ventures’ expanding and wide-ranging slate of digital and creator-led businesses. Together, Red Seat Ventures and Supercast aim to expand opportunities for creators across subscriptions, sponsorships, events, merchandise and video distribution, while preserving creator independence and direct audience relationships.
With the support of Red Seat Ventures, Supercast plans to accelerate investment in product development, creator growth and team expansion.
About Red Seat Ventures
Red Seat Ventures partners with top creators, brands, and media companies to develop unique, impactful digital properties. We offer our client-partners an unparalleled combination of investment capital, growth strategy, monetization and skilled management, all of which enable the rapid launch of new shows and businesses. As part of Fox Corporation, RSV is committed to fostering innovative content that resonates with audiences worldwide.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.