Realm, fiction podcast powerhouse, joins forces with online entertainment giant IGN
Realm, an independent studio and global podcast network that has dominated the fiction category, today announced a partnership with Ziff Davis’ IGN, a leading entertainment and gaming platform.
The multi-year deal reflects the growing fandom in the gaming and genre ecosystem and provides both companies with significant strategic growth opportunities in ad sales and audience engagement. As part of this new, expansive alliance, the two companies will collaborate on the development, production, distribution, and monetization of podcast titles based on major video game IP starting with High On Life, the breakout hit from Squanch Games.
In addition to High on Life and original storytelling co-branded by the two companies, Realm will represent over 2,500 hours of content in IGN’s popular existing slate including unscripted podcasts, “Nintendo Voice Chat,” “Unlocked,” “Beyond” and “Game Scoop.” The partnership will also establish a unique co-selling collaboration between the two companies’ sales teams to provide brands with multi-format packages across multiple channels. Terms of the deal were not disclosed.
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“We’re deeply excited about the opportunity to partner with IGN, a leader in the entertainment and games space, as we continue to find new ways to delight our passionate audiences,” said Molly Barton, CEO and Co-Founder, Realm. “This deal is an organic extension of our commitment to fan-first storytelling and we believe in the extensive creative and business potential of this mutually beneficial relationship.”
“At IGN, we believe that scripted podcasts are a natural extension of games storytelling,” said Karl Stewart, 1TwentyFour’s SVP, Strategic Partnerships and Innovation. “As a podcasting leader, Realm is a company whose commitment to innovation and creativity lines up with IGN’s vision for this explosive medium. As we looked to work with game developers to expand their worlds beyond the screen and between releases, Realm’s passion for the podcasting space truly aligns with ours. We’re excited to get out into the market and start building together.”
Led by former book publishing executive Molly Barton, Realm is an industry-leading studio and global podcast network. Realm partners with top-tier talent and entertainment companies including Warner Bros, DC, AMC Networks, Marvel, and Spotify to develop, produce, distribute, and monetize immersive audio series that deeply engage audiences.
Realm has brought more top-charting fiction shows to audiences than any competitor, with eight shows hitting #1 on Apple Podcasts. Realm’s podcasts have been nominated for and won numerous awards, including Audies, Ambies, Webbys, Signal Awards, and iHeart Podcast Awards. Realm Originals have been translated into 12 languages and eight Realm Originals are in development for Film/TV. The company recently expanded its footprint into the kids’ audio sector and unscripted fare with the acquisitions of two category leaders, Pinna and Lipstick & VInyl, respectively.
Notable titles include the #1 Spotify podcast Harley Quinn & The Joker: Sound Mind starring Christina Ricci and Billy Magnussen, The Flash: Escape The Midnight Circus starring Max Greenfield, and fan favorites Outliers voiced By Rory Culkin, If I Go Missing The Witches Did It starring Oscar-Nominated Actress Gabourey Sidibe; Orphan Black: The Next Chapter and Power Trip starring Emmy-Winner Tatiana Maslany; Marigold Breach starring Jameela Jamil and Manny Jacinto; and Echo Park starring Harry Shum Jr. Follow us on X and Instagram.
IGN Entertainment is one of the leading Internet media companies focused on video games and entertainment. Part of Ziff Davis, Inc., IGN reaches more than 300 million monthly users around the world, and is followed by more than 58MM social and YouTube followers. With an extremely engaged audience, watching over 350MM minutes of content monthly. IGN also publishes daily content on 35 platforms including TikTok, X/Twitter, Facebook, Instagram and Snapchat Discover. Established in 1996, IGN is headquartered in Los Angeles. IGN content is localized in 20 languages and 110 countries and hosted on websites and native applications on mobile, connected TV, and Xbox and PlayStation platforms. For more information, visit www.IGN.com and follow @IGN on X, Facebook, Instagram, TikTok and YouTube.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.