Realm inks deal with Adelicious for exclusive US ad sales representation

Realm announced today a partnership with Adelicious, the UK’s leading independent podcast hosting and monetization network.

In this comprehensive deal, Realm assumes the role of exclusive advertising representative for a slate of Adelicious shows in the US market. This strategic collaboration encompasses a diverse array of content, featuring select Noiser hits such as Real Dictators, Real Survival Stories, and Short History Of…, alongside captivating titles like Intelligence Squared and Super Great Kids’ Stories. The combined reach of these shows exceeds 2 million monthly downloads in the US alone. Terms of the deal were not disclosed.

Partnering with Adelicious marks another significant milestone for Realm in a busy year, enhancing a continually expanding roster of major collaborators. Building on the success of previous deals with media giant IGN and a rapidly-growing kids and family slate including Rebel Girls and GoKidGo, Realm’s network has more than tripled in 2023. Realm also acquired two companies – kids and family-focused Pinna and women’s lifestyle network Lipstick & Vinyl, underscoring Realm’s commitment to forging innovative and impactful partnerships in the podcasting marketplace.

Realm Vice President, Mary Assadullahi expressed enthusiasm about the partnership, stating, “We’re thrilled to collaborate with the talented team at Adelicious to bring their impressive slate to more advertisers and listeners. Adelicious has built an incredible network in the UK and we are excited to work with them to bolster their presence and success with US audiences and brands. It’s great to close out Realm’s year on such a high note.”

Adelicious Managing Director, Andrew Goldsmith added, “From the first conversation with the team at Realm, it was clear that we’re on the same page about the podcasting market and the opportunities ahead of us. What’s more, we quickly realised that our company values and culture are a great match. This makes partnering with Realm an exciting and natural choice for us as we look to continue to grow our performance in the US and around the world.”