A Kids Co. Expands Its Mission, Launching Flagship Parenting Podcast Raising Us
A Kids Co., the acclaimed media company and creator of the bestselling A Kids Book About series, is proud to announce its official launch into the parenting space with the debut of its flagship parenting podcast for grown-ups. Raising Us, hosted by Elise Hu, journalist, author and podcast host best known for hosting TED Talks Daily and Forever 35, is set to launch on September 9, 2025.
Building on its mission to empower kids through honest, accessible storytelling, A Kids Co. is now turning its lens toward the adults raising them. The show aims to help grown-ups navigate the real-world questions kids are already asking like “Why are some people treated unfairly because of their skin color?”, “Why is my body starting to feel weird?”, and “Why do we have to follow laws if we didn’t choose them?”. Raising Us follows the rhythms of the school year with episodes timed to seasonal moments, historic anniversaries, and current events. The show blends expert-backed insights with real, lived experiences featuring trusted doctors, educators and purpose-driven public figures who bring meaningful stories and perspectives to every episode.
Founder and author of A Kids Book About Racism, Jelani Memory said, “From day one, our mission has been rooted in trust, trusting kids to ask big questions, and trusting grownups to show up with real answers. That’s what Raising Us is all about.” Alongside the show, A Kids Co. will offer curated reading lists from its bestselling A Kids Book About series, downloadable Conversation Starter Kits, and other family-friendly tools to help listeners turn every episode into action at home.
Raising Us launches September 9, 2025, with its first episode on fatphobia and body image featuring model and activist Tess Holliday and journalist Virginia Sole-Smith. Upcoming episodes will explore timely, complex topics like neurodiversity, puberty, and democracy, with guests including actor and author Lake Bell, pediatrician and advocate Dr. Cara Natterson, and educator and author Sharon McMahon. You’ll also hear from other voices like W. Kamau Bell, Negin Farsad, Baratunde Thurston and Jason Reynolds. Raising Us gives grown-ups the tools to learn, reflect, and then lead meaningful conversations with kids. Because understanding the world is the first step to helping kids make sense of it, too. As Elise Hu puts it, “Every time we show up for our children, we’re not just raising thoughtful kids, we’re raising us too.”
This season of Raising Us is proudly sponsored by Nugget, the beloved kids’ play furniture brand known for sparking creativity and imaginative play. As a company committed to growing imaginations, Nugget shares A Kids Co.’s mission to support grown-ups in raising empowered, curious kids.
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