PRX Expands Podcast Sponsorship Capabilities with Strategic Acquisition of Soundrise
Public media organization PRX––one of today’s leading public radio program distributors and podcast publishers––today announced the strategic acquisition of Soundrise, the sponsorship sales firm for purpose-driven independent podcasts. Expanding PRX’s full-service suite of capabilities for audio producers, experienced audio sales professionals from Soundrise will be integrated in-house at PRX beginning in January 2026. PRX services also include distribution and technology, production, content development, and promotion.
Soundrise represents more than 20 years in public media sponsorship sales and has served as the exclusive sales team for PRX’s extensive catalogue since 2017. PRX’s content portfolio includes genre-defining shows in the public interest; spanning news, investigation, culture, entertainment, and non-fiction storytelling, as well as PRX’s Pulitzer and Peabody Award-finalist Radiotopia network of independent podcasters. As part of this transition, Soundrise CEO Harry Clark will continue in an advisory capacity through the end of the year.
“We’re grateful to Harry and the Soundrise team for their leadership in building a market for independent, purpose-driven audio,” said Kerri Hoffman, CEO of PRX. “By welcoming this extraordinary sales team into PRX, we’re uniting technology, distribution, and sponsorship under one roof. In doing so, we’re reinforcing our commitment to supporting some of the most creative talents in audio.”
“We launched Soundrise as the industry was quickly consolidating to enable audio creators to maintain independence and artistic freedom, ensuring a multiplicity of voices and stories are shared with the world,” said Harry Clark. “That mission resonated with producers and advertising partners alike, and I’m thrilled that PRX will now continue to amplify this further to support independent, mission-driven media. This is a testament to the essential role independent creators play in shaping and sustaining today’s media landscape.”
PRX will work with aligned brands, advertisers, and agencies to develop engaging campaigns for podcasts helmed by accomplished producers and rising talents reaching loyal audiences of millions.
About PRX
Celebrating more than 20 years as a nonprofit public media company, PRX works in partnership with leading independent creators, organizations, and stations to bring meaningful audio storytelling into millions of listeners’ lives. PRX is one of the world’s top podcast publishers, public radio distributors, and audio producers, serving as an engine of innovation for public media and podcasting to help shape a vibrant future for creative and journalistic audio. Shows across PRX’s portfolio of broadcast productions, podcast partners, and its Radiotopia podcast network have received recognition from the Peabody Awards, the Tribeca Festival, the International Documentary Association, the National Magazine Awards, and the Pulitzer Prizes. Visit PRX.org for more.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.