PRX and Barometer Partner to Ensure Brand Safety and Suitability
Leading public media podcast distributor PRX and Barometer––the AI-powered brand suitability and contextual targeting engine for podcasts––today announced a new partnership. By employing Barometer’s technology, PRX’s brand-safe and brand-suitable content strategy is bolstered for brands advertising across the organization’s purpose-driven podcasts spanning news, entertainment, culture, and storytelling.
“We’re proud to serve as a trusted destination for listeners seeking high quality content and for advertisers looking for results within premium ad environments” said Chris Bowlby, Senior Vice President of Sales at PRX. “With Barometer’s technology providing extra safeguards, we continue to guarantee current and new advertisers alike the best brand-safe content––whether direct or programmatic––even down to the episode level.”
Brands advertising on PRX podcasts can target their campaigns strategically, effectively, and with confidence due to Barometer’s capabilities, including:
- Episode-Level Targeting: Maximizes brand-suitable inventory availability while enabling precise episodic placement.
- End-to-End Transparency: Delivers pre-bid assurances and continuous campaign monitoring from planning through reporting.
- Maximized Yield and Reach: Uses standardized, IAB-aligned targeting controls to expand scale and drive efficiency.
- Advanced Contextual Analysis: Evaluates tone, context, and nuance beyond basic keywords, preserving advertiser access to PRX’s Pulitzer and Peabody Award-winning narrative and news content.
“PRX produces some of the most respected, award-winning narrative journalism and storytelling in audio,” said Tamara Zubatiy, CEO and Co-Founder of Barometer. “By replacing outdated keyword filters with our context-aware AI engine, we’re helping PRX unlock maximum inventory value for their creators while giving brands transparency and episode-level control from pre-bid planning through campaign execution.”
Brands interested in exploring opportunities on PRX’s industry-leading programming may visit prx.org/sponsorship for details.
About PRX
Celebrating more than 20 years as a nonprofit public media company, PRX works in partnership with leading independent creators, organizations, and stations to bring meaningful audio storytelling into millions of listeners’ lives. PRX is one of the world’s top podcast publishers, public radio distributors, and audio producers, serving as an engine of innovation for public media and podcasting to help shape a vibrant future for creative and journalistic audio. Shows across PRX’s portfolio of broadcast productions, podcast partners, and its Radiotopia podcast network have received recognition from the Peabody Awards, the Tribeca Festival, the International Documentary Association, the National Magazine Awards, and the Pulitzer Prizes. Visit PRX.org for more.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.