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Powerful Stories joins NOVA Entertainment's Podcast Network

PRESS RELEASE · Sydney NSW, Australia ·

Powerful Stories is the latest podcast title to join NOVA Entertainment’s Podcast Network. Created by influential host Tory Archbold, the series launches with commercial partner Intuit QuickBooks, joining the Network from 9 November.

Powerful Stories is a compelling podcast series that steps into the shoes of powerful women and discovers how they earnt their success. Tory Archbold connects with the powerful stories of extraordinary women —their highs and lows, near misses and great wins. From entrepreneurs to CEOs to influencers and beyond, women share with Tory the powerful steps they’ve taken and the sacrifices they’ve made to achieve their business goals.

Tory Archbold said, “I believe in the power of partnership and connection. By sharing authentic, raw conversations with people I have met along the highway of life will give the NOVA audience insights into unspoken game-changing moments they have endured which sparked transformation. From rock bottom to sky high achievements these insights will allow others to switch their thinking and view life challenges as possibilities. The end game will always be a better version of YOU.”

Digital audio continues to be a key component of NOVA Entertainment’s diversification and growth strategy moving into 2021. Over the last three years, NOVA has cemented itself as the market leader in digital audio solutions and in particularly podcasting. Powerful Stories is the latest podcast series to sign to the network, as NOVA invests and onboards successful leaders, personalities and content creators to the network alongside popular podcasts including The Juggling Act, The Babble, and Invisible Heroes and the newly released The Space, hosted by Casey Donovan.

Kane Reiken, NOVA Entertainment’s Digital Commercial Director said, “NOVA Entertainment continues to lead the market in building compelling digital audio solutions, which drive proven impact and effectiveness for our clients. By partnering with Tory Archbold’s Powerful Stories, we further build on our credentials in providing a platform for brands to engage hard to reach audiences interested in business, entrepreneur and self-improvement inspired content.

“Tory is an incredible woman who has an amazing story to tell, and this experience allows her interview change makers and influential business identities to unpack their personal path to success. Partnering with her new podcast Powerful Steps was a great fit as we continue to invest in high quality content which appeals to our audiences while providing compelling commercial opportunities for our clients.”

Accounting software provider, Intuit QuickBooks, have signed on as launch partners to tap into the engaged audience for Powerful Stories. QuickBooks gives small businesses the ability to better track cash flow and predict future business positions to help them stay in business and Powerful Steps opened up an opportunity to target an untapped audience.

Toby McKinnon, Director of Marketing Intuit QuickBooks Australia, “We jumped at the chance to work with Powerful Steps and NOVA because we felt united in our mission and values from the very start.

We believe in backing Aussies to reach their full potential, whether it be starting up a side hustle or using QuickBooks to forecast future cash flow positions to help inform exciting new business decisions. Together with Powerful Steps and Nova, we hope listeners are inspired by the highs, lows and triumphs of people from all walks of life and in turn, feel encouraged to go out there do the things they’ve always dreamed of.”

Guests appearing on Powerful Stories include Kate Vale, Melissa Hoyer, Sally Obermeder, Chelsea Pottenger, Jacinta Tynan, Felicity Harley, Bahar Etminan, Katrina Blowers, Melissa Ambrosini , Emma Isaacs with episodes released every week. The episodes are available at www.novafm.com.au/podcasts or wherever you access your podcasts.

 

This is a press release which we link to from our daily newsletter about podcasting and on-demand. This is reprinted verbatim; we may rewrite headlines and descriptions.

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Powerful Stories with Tory Archbold
By Tory Archbold

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