PodX Group acquires a majority stake in Swedish podcast production company Filt
In 2022, PodX Group made acquisitions of French podcast studio Nouvelles Écoutes, British audio fiction company Goldhawk Productions and Argentinian podcast production company Posta. PodX Group is now expanding further by acquiring their first podcast studio in the Nordics, Filt. Filt is a market-leading independent podcast company based in Stockholm, Sweden, established in 2002 by Erik Roll, Roger Dackegård and Anders Elfström.
Filt is a highly qualitative production studio that specializes in storytelling. They produce a wide range of podcasts, including journalistic true crime and fiction dramas, and have received numerous awards such as Prix Italia and Guldörat. Their productions are widely listened to with a weekly reach of 1 million listeners. Filt has offices in Stockholm, Copenhagen and Oslo and also produces content in Finland Swedish for YLE in Finland. Filt is the creator behind successful formats such as Stil i P1, Kropp & Själ i P1, Smittan (P3 Serie), Punani_99 i P3, Därför mördar dom, Djaevlen i Detaljen och Drogerna. They also make branded podcasts for clients such as Unionen, The Nobel Prize Museum, Telia, Försvarsmakten, MSB, Amnesty and RFSU.
Staffan Rosell, CEO and Member of the Board, PodX Group: “We are delighted to add one of the most successful podcast companies in the Nordics, Filt, to the PodX Group. This production studio is well-known for its fantastic, high-quality productions for Swedish Radio, Podme, Storytel, and many others. We are excited to start working with this brilliant team.”
Anders Elfström, CEO and Co-Founder, Filt: “We are very excited to take the next step on our journey to become the leading audio producer in the Nordics. We look forward to publishing new and creative documentary series in multiple languages, and establishing our existing formats in new markets beyond Scandinavia. As founders, we look forward to continuing to develop Filt within the PodX Group.”
Filt’s tagline is “Better audio stories”. Filt produces editorial radio and podcasts with a focus on storytelling that strive to be touching, entertaining and rewarding. The radio and podcast shows cover a wide range of areas, including culture, society, science, tech, audio drama and entertainment. Since 2002, they have been one of the leading audio production companies in Sweden and in later years also in Denmark and Norway, focusing on ideas and content with the goal of creating world-class radio and podcasts.
About PodX Group
PodX Group is a Stockholm-headquartered company committed to investing in businesses with international podcast IP rights: offering financing, as well as support around business development, internationalization and commercialisation to emerging podcast producers and creators.
PodX Group invests in podcast producers who create the best content, and takes on the role as an active partner to jointly develop the podcast companies into leading producers in each market and segment. Additionally, partner companies of PodX Group become part of a global network of renowned podcast companies that enable collaboration and synergies across the group. PodX Group has previously announced investments in French podcast studio Nouvelles Écoutes, British audio fiction company Goldhawk Productions and Argentinian podcast production company Posta.
PodX Group is founded by Patrick Svensk (founder of Kanal 5 in Sweden and international TV production company groups Zodiak Media and Nice Entertainment), Staffan Rosell (previously Nordic Head of Viacom, SBS Radio, Discovery Radio, and most recently CEO of Bauer Media, where he founded the audio entertainment platforms Radioplay and Podplay), and Fredrik Said (global expansion at Universum and Acast, leading Acast’s establishments in Mexico, Canada, and Ireland).
PodX Group’s main shareholder and financier is the Swedish investment group Qarlbo AB, founded in 2007 by the EQT founder and Chairman Conni Jonsson and family. Qarlbo is an active owner that builds and invests in long term trends, great talent and companies that make a difference. One of Qarlbo’s largest investments is PopHouse Entertainment Group, co-owned with the ABBA founder Björn Ulvaeus.
This is a press release from PodX Group which we link to from Podnews, our daily newsletter about podcasting and on-demand. This is reprinted verbatim; we may rewrite headlines and descriptions.