Podstock Expands Globally Through Partnership with PodX Group
Podstock, the leading multi-platform analytics and management solution, today announced a new partnership with global podcasting powerhouse PodX Group, marking Podstock’s first major international expansion.
PodX unites acclaimed global studios like Lemonada Media, Platform Media, Perfect Day Media and Nouvelles Écoutes. The group operates through multiple markets and formats and will use Podstock to bring audience and revenue insights into one centralized analytics hub across all of its media brands. The integration enables PodX to streamline operations across studios and to easily measure performance across regions, languages, and content formats, creating a unified view of its entire portfolio.
“In every corner of the globe that the PodX umbrella touches, we see the same problem: fragmented measurement because of multi-platform distribution,” said Matt Sayward, Chief Strategy Officer at PodX. “What excites us is what this partnership unlocks next. By better understanding our audiences clearly across platforms and markets, we can serve our talent, studios and partners with more precision, take smarter creative and commercial bets, and help move the industry forward.”
According to The State of Video Podcasting 2025 report by Colman Insights and Amplifi Media, 70% of all podcast consumers use YouTube for podcasts. The report also found that 57% of podcast listeners rely on social media for recommendations. Additionally, according to Sounds Profitable’s recent The Creators 2025 report, 71% of active podcast creators now produce video content. These discoveries underscore that podcasting is no longer an audio-only medium, but rather consumed by audiences across all platforms where content can be found.
“PodX operates one of the most innovative global networks in podcasting, and with that scale comes complexity,” said Michael Paretzky, Co-Founder and CEO of Podstock. “Our partnership helps unlock efficiency across their studios and businesses by unifying the data that drives creative and commercial decisions. When a company like PodX can see performance clearly — across languages, genres, and regions — it empowers them to act faster, smarter, and with greater confidence.”
To learn more about Podstock, visit https://podstock.io/ or email hello@podstock.io.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.