Piccolo Podcasts and Media announces new ad-tech platform, podshare.com.au
PRESS RELEASE · Bondi Junction NSW, Australia ·
Piccolo Podcasts and Media is proud to announce the launch of Podshare, a new online ad-tech platform designed to directly connect independent podcasters with brands. Podshare will make podcast monetisation effortless, and allow brands to connect directly to targeted audiences with host read ads, as well as more native branding formats like unboxings, reviews, guest interviews and much more.
Monetisation has long been an issue faced by podcast creators, especially smaller scale and independent creators. Podshare is here to fix that.
Podcast advertising is one of the most effective channels for building brand awareness and purchase intent. Why? Because podcast listeners are highly engaged. They like, trust, and want to support their favourite podcasters. Research shows 55% of podcast listeners said they’d purchased an item after hearing it advertised on a podcast. A further 69% report that a podcast ad made them more aware of a product or service.
“As podcasters ourselves, we understand the incredible creativity and hard work that goes into putting a podcast together, and we want podcasters to be rewarded for that.” Said founder of Podshare and Piccolo Podcasts, Andrew Menczel.
“Our platform will make it easy for brands big and small, local and international to find your podcast and sign up to advertise with you.”
For podcasters, there’s no sign up costs, no listing fees and no upfront costs of any kind. Once ads are purchased by a business, revenue is split 70/30, giving podcast creators 70% of revenue directly and taking out the hassle of finding advertisers, invoicing and chasing up payments.
For Advertisers, there’s no agency fees, no signup fees and no hidden costs of any kind. Rates range from $60-$150 per 1000 listeners on a CPM basis.
Podshare gives full control to podcasters, with the option to decline any sponsorships they don’t think fits in with their content.
Smaller podcasts are encouraged to sign up, as we know brands are looking to reach and engage with their highly engaged listeners interested in niche areas.
At the moment, Podshare is seeking to get as many podcasters and businesses signed up as possible with plans to launch in late 2021.
The sign up process is simple, just head to podshare.com.au and fill out a few small details to register interest today.
This is a press release which we link to from our daily newsletter about podcasting and on-demand. This is reprinted verbatim; we may rewrite headlines and descriptions.