Podshape launches PodBoost, a free toolkit to help podcasters grow smarter

Podshape has launched PodBoost, a new podcast growth toolkit built to help podcasters understand what is working, fix what is not, and take practical steps towards growing and monetising their shows.

Designed for independent creators and small-to-medium podcast teams, PodBoost brings together a suite of simple, data-driven tools that turn a podcast RSS feed and download data into clear recommendations. The platform includes free tools such as an RSS Checker, a Growth Engine for personalised audience growth tips, and an “Are You Sponsor Ready?” assessment to help creators understand whether their show is ready to pitch to brands.

Premium tools have also been developed to help podcasters go deeper, including analytics for uploaded download data, AI-powered sponsor matching, social media click tracking, campaign management, competitor analysis and a cross-promo marketplace for trailer swaps between similar shows.

PodBoost was created by Podshape, the Australian podcast company behind a growing network of true crime, sport, lifestyle and entertainment podcasts.

“Most podcasters are working incredibly hard, but they often do not have access to the same data, sales tools or growth strategy that larger networks have,” said Jay Walkerden, Co-Founder of Podshape. “PodBoost is about giving those creators a simple place to start. Check your feed, find the gaps, understand your audience, see whether you are sponsor-ready and get clear, practical steps to grow.”

The platform has been built with a freemium model, allowing creators to start with no-cost tools before moving into more advanced premium features as their show grows. The aim is to remove guesswork from podcast growth and give creators a clearer path from launching a show to building audience, proving value and attracting sponsors.

“There is no shortage of advice telling podcasters to just post more clips or keep going. What creators really need is a smarter way to understand what is happening with their show and what to do next. PodBoost is built to make that easier.”