Podscribe Launches TransUnion-Powered Audience Intelligence for Smarter Campaign Measurement and Planning
Podscribe, the leading provider of attribution and incrementality for podcast and streaming advertising, has announced the release of two new features powered by TransUnion’s verified household-level data. These tools give advertisers, agencies, and publishers deeper insight into who their campaigns are reaching—and instantly discover more podcasts with similar audiences.
New Features Include:
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TransUnion Audience Reporting in Overview
Advertisers can now see how campaigns performed across 560+ household-level audience segments, including income, occupation, parental status, political affiliation, pet ownership, and more. Two proprietary indices—Performance Index and Population Index—help pinpoint the segments that convert best and confirm you’re reaching them at scale.
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Enhanced Show Discovery by Audience (Powered by TransUnion)
The Discover Shows tab has been upgraded to allow reverse-searching podcasts by verified audience traits. Advertisers can now filter shows based on detailed household characteristics and quickly find those that over-index for their top-performing segments.
“It’s like lookalike audiences for podcasting—except based on verified household data, not social media profiles,” said Pete Birsinger, CEO of Podscribe. “You can see what worked and instantly find more shows with that same audience.”
These features work together to close the loop between audience insight and campaign execution, turning data into action in seconds.
Who It’s For:
- Advertisers looking to validate targeting and scale high-performing segments
- Agencies planning persona-driven campaigns or aligning buys to client goals
- Publishers seeking to better understand and package their audiences using verified data
Both features are available now in all Podscribe dashboards.
About Podscribe
Podscribe is the leader in pixel-based attribution, incrementality, and verification for podcast, streaming, CTV, radio, and other hard-to-measure channels. We help advertisers, agencies, and publishers understand true campaign impact, optimize performance, and scale with confidence—powered by real-time, household-level data and digital-style measurement tools.
To learn more or request a demo, visit www.podscribe.com or contact adops@podscribe.com.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.
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