Podscribe Expands Campaign Coverage with Social Airchecks, Attribution Profiles, and Publisher Visibility Controls

Podscribe, the leading attribution and analytics platform for audio advertising, announced the launch of three new features designed to give users more control and clarity over how campaigns are tracked and shared.

1. Social Airchecks Across Instagram, TikTok, and X

Campaigns don’t just live in podcasts anymore. Now, Podscribe can detect and log social media placements associated with a podcast campaign across Instagram (including Stories), TikTok, and X.

This expands Podscribe’s aircheck capabilities beyond audio to capture the full campaign footprint in one place.

2. Attribution Settings Profiles

Not every brand or campaign measures success the same way. With Attribution Settings Profiles, users can now:

• Create reusable, custom attribution configurations for each advertiser

• Customize conversion windows, attribution models, and filters

• Share view-only versions with sub-accounts

• Track changes with a built-in changelog

This feature is ideal for agencies managing multiple clients or advertisers needing consistency as well as flexibility across campaigns.

3. Publisher Campaign Visibility Controls

Advertisers can now control what performance data publishers see—with three levels of access:

• None (no data shared)

• Limited (directional dots only for key metrics)

• Full (complete visibility into all metrics)

These settings can be applied at the advertiser or publisher level and are filterable in the Podscribe dashboard, making it easier to collaborate without compromising strategic and sensitive data.

“As podcast advertising matures, our customers need tools that reflect how modern campaigns actually operate,” said Pete Birsinger, CEO of Podscribe. “These updates help teams capture more insights, collaborate better, and report in ways that align with their goals.”

Measuring What Matters

As podcast campaigns grow more complex — with social media tie-ins, tailored campaign objectives, and multi-party stakeholders, these tools help streamline measurement, align reporting, and capture the full campaign footprint.

All three features are now live in the Podscribe dashboard.