Podscribe Launches Spotify Video Modeling and New Custom Reporting Controls

Podscribe, the leading platform for audio measurement, verification and intelligence, today announced two new product updates: Spotify Video performance modeling and flexible reporting controls. Together, these features expand Podscribe’s ability to deliver comprehensive cross-platform insights and streamline campaign reporting for publishers, advertisers, and agencies.

Spotify Video Performance Modeling

As video becomes a growing part of the podcast experience, publishers have faced a major challenge: tracking performance across platforms like Spotify Video, YouTube, and RSS audio feeds in a single, unified view.

With this update, Podscribe now offers the industry’s most complete cross-platform audience dashboard.

What’s New:

• For publishers: unified audience reporting across RSS, Spotify Video, YouTube, and Rumble all in one dash

• For advertisers and publishers: Spotify video view counting for campaigns, and performance modeling. The modeling, similar to YouTube modeling, is based on performance of the ad in the RSS audio.

• A more complete Ranker: inclusion of Spotify Video views in Podscribe’s Publisher & Show Ranker

“There hasn’t been a convenient way to account for Spotify video in campaigns—until now,” said Pete Birsinger, CEO of Podscribe. “This update closes a key visibility gap and reflects our commitment to supporting how real audiences consume podcasts today.”

Column and Time Zone Selection in Reports

To support better workflows and reduce friction in reporting, Podscribe has also introduced two key reporting enhancements:

• Column selection: Users can now choose which metrics to include when generating any report

• Time zone selection: Individual Conversions reports can now be adjusted to a preferred time zone

These updates are designed to help users surface the data that matters most, streamline internal and external reporting, and reduce repetitive filtering or formatting steps.

Powering Smarter Decisions Across the Industry

With these launches, Podscribe continues to lead the way in performance-focused podcast measurement, bringing more transparency to a fast-evolving media channel.

Both features are now available to all Podscribe users.

About Podscribe

Podscribe is the leader in pixel-based attribution, incrementality, and verification for podcast, streaming, CTV, and other hard-to-measure media channels. We help advertisers, agencies, and publishers measure true campaign impact, optimize performance, and scale with confidence—backed by real-time, household-level data.

Learn more at www.podscribe.com or contact us at partnership@podscribe.com.