Podscribe Releases Q2 2025 Performance Benchmark Report, Featuring First-Ever Global Audio Ad Metrics

Podscribe, the leading attribution and analytics platform for audio advertising, has released its Q2 2025 Podscribe Performance Benchmark (PPB) Report—a comprehensive snapshot of how podcast and streaming audio ads are performing across audiences, formats, and geographies.

This report draws on data from 67,000+ audio campaigns, 270+ advertisers, and over 20 billion impressions, offering industry benchmarks across both the U.S. and international markets. For the first time, the report includes conversion performance insights from five additional countries: Germany, France, Australia, the UK, and Canada—shedding light on how audio ad measurement is scaling globally.

Highlights from the Q2 2025 PPB Report:

• International Reach: Reliable audio ad measurement is now possible across international markets, despite challenges like higher IP churn, truncated IPs, and lack of device graphs.
• Audience Segment Insights: More affluent and more educated listeners still deliver the strongest performance—but for other segments, conversions vary highly by brand.
• Lag Reporting & Incrementality: 45% of all conversions happen within the first 7 days of ad exposure, and 66% of surveyed marketers are now measuring incrementality.
• Pixel Attribution Outperforms Surveys & Promo Codes: Pixel-based attribution captures 2.3x more conversions than post-purchase surveys and 4.6x more than promo codes.

“As podcast advertising scales globally, advertisers need clear, trustworthy benchmarks to guide their decisions,” said Pete Birsinger, CEO of Podscribe. “This report goes beyond the top-line trends to help marketers understand where and how to scale next.”

Why the PPB Matters

Built on real attribution data from thousands of campaigns, the PPB is the industry’s go-to source for audio ad performance benchmarks. With new international insights and solutions for measurement blind spots, the Q2 2025 PPB report is a must-read for marketers looking to scale audio advertising smartly.

Download the full report now.

About Podscribe

Podscribe is the leader in pixel-based attribution, incrementality, and verification for podcast, streaming, CTV, and other hard-to-measure media channels. We help advertisers, agencies, and publishers measure true campaign impact, optimize performance, and scale with confidence—backed by real-time, household-level data.

Learn more at www.podscribe.com or contact us at partnership@podscribe.com.