Podscribe's new IPv6 tracking prevents loss up up to 50%
As the shift from IPv4 to IPv6 accelerates, podcast advertisers are at risk of losing up to 50% of their ad performance data. Many attribution systems still rely on IPv4 addresses, but with IPv6 becoming the new standard, this mismatch could result in significant underreporting of campaign results.
Podscribe has launched a solution to ensure advertisers are fully covered. By updating its web tag to track and collect both IPv4 and IPv6 addresses, Podscribe ensures every ad impression and conversion is captured, regardless of the IP type.
In addition, Podscribe has developed an identity graph that resolves both IPv4 and IPv6 addresses to a single household, bridging the gap and ensuring comprehensive measurement.
“We recognized the gap IPv6 was creating in podcast attribution and acted quickly,” said Pete Birsinger, CEO of Podscribe. “With our dual-tracking, matching, and modeling capabilities, advertisers can rest assured that their campaign data is complete and accurate.”
Why This Matters:
- Up to 50% of data could be missed if attribution providers aren’t tracking and matching IPv6.
- Podscribe now captures and matches both IPv4 and IPv6 addresses for full-funnel attribution.
- IPv6 modeling ensures that conversions are accurately estimated even when direct data isn’t available.
For more information about Podscribe’s IPv6 Tracking Solution, please visit https://www.podscribe.com/request-demo.
About Podscribe
Podscribe is a leading podcast attribution and measurement platform that provides real-time insights and full-funnel tracking for audio advertisers. Specializing in pixel-based attribution, cross-device tracking, and now dual IPv4/IPv6 measurement, Podscribe ensures advertisers get the most accurate, actionable data on their campaigns. Whether it’s tracking conversions or improving campaign efficiency, Podscribe offers a comprehensive solution for today’s evolving digital landscape. Learn more about the transition from IPv4 to IPv6 and how it affects advertisers.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.
Companies mentioned above:
Podscribe